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Head of Demand Generation (SaaS)

Aldebaran Recruiting

Head of Demand Generation (SaaS)

National
Full Time
Paid
  • Responsibilities

    As our client aims to scale the revenue organization (sales, operations and customer success) in 2020 they need a Head of Marketing/Demand Generation to partner with the VP Revenue, Director of Revenue Operations and CEO on increasing leads, demo requests, and revenue.

    Initially, you'll be responsible for auditing their existing marketing efforts and creating a 2020 plan in line with revenue expectations. You'll inherit a mid-level marketing manager and some existing consulting relationships to hit the ground running. At the highest level, you will be accountable for inbound lead flow and will have any resources required to accelerate that at your disposal.

    They have spent the last year optimizing a strong sales conversion funnel and need help adding more fuel to the fire!

    Key deliverables include but are not limited to:

    1. Creating a marketing program calendar for Q1 and goals for 2020
    2. Taking over event sponsorships and building a repeatable process to maximize our efforts at conferences
    3. All things SEO and SEM to drive inbound lead flow
    4. Partner with our Director of Revenue Operations on new technology implementations and to ensure all programs are measured
    5. Partner with the executive team on revenue and marketing hiring planning
    6. Building a marketing "machine", with solid KPIs, funnels, and marketing efficiency.

    We're looking for the best of the best so this person can be remote but preferable to be based in San Francisco with our VP Revenue or NYC at headquarters.

    Requirements

    • 4+ years of management experience
    • 7+ years of SaaS marketing experience
    • Strong communication skills
    • Tech-savvy self-starter that won't need hand-holding
    • Strong writing skills and highly organized
    • Proven track record of success achieving demand generation objectives

    Nice to Have

    • Early-stage startup experience
    • IT experience
    • Event planning experience
    • Experience working with a distributed team