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Product Marketing Manager (SaaS)

Aldebaran Recruiting

Product Marketing Manager (SaaS)

San Francisco, CA
Full Time
Paid
  • Responsibilities

    As a Product Marketing Manager at you will be responsible for delivering programs that provide impactful positioning and effective promotions of the brand.

    DAY TO DAY

    • Collaborate with the product, sales, and customer success teams to drive strategy, content and enablement programs
    • Work closely with the demand gen and field marketing teams to ensure effective thought leadership and ongoing relevance in the market to drive demand generation and pipeline
    • Collaborate with internal stakeholders to develop content, enablement messaging, plays, and GTM programs that help drive pipeline, find new buyers, and cross-sell into existing accounts
    • Use data and insights to generate an analytical approach for all GTM programs
    • Communicate effectively and often to ensure all stakeholders are aligned
    • Develop presentations of the company narrative and product marketing roadmap
    • Work closely with cross-functional marketing teams to drive the business & product marketing strategy, then track, measure, and report against objectives
    • Create compelling, comprehensive, and easy-to-understand assets, competitive positioning, FAQs, and cheat sheets to enable the sales team.

    WHAT WE'RE LOOKING FOR

    • 3+ years experience in product marketing for a SaaS company (SMB software experience preferred)
    • Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks
    • Demonstrated knowledge of the real estate industry preferred but not required
    • Proven ability in launching and growing innovative messaging programs
    • Self starter that can successfully define and drive project execution with minimal guidance while balancing multiple priorities and goals
    • Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution
    • Strong skills in communication, writing, and ability to work well cross-functionally
    • Exceptional team player with proven ability to lead through influence