Fast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC’s Shark Tank, our manufactures non-toxic, PFAS-free barrier coatings for industrial and consumer applications.
The Growth Marketing Manager is a full-time, in-person position responsible for growing our customer base through strategic marketing campaigns, optimizing digital advertising, improving SEO, and managing public relations. You will collaborate intimately with our core team of R&D, sales, and management to develop new market opportunities.
This position will have creative freedom to develop marketing plans from scratch. The nature of this role will provide immense growth opportunities and responsibilities within the company.
Your First 90 Days & Beyond:
Strategic Marketing
Create marketing strategies within the first 4 weeks that will take the company through the following 6-12 months and will generate at least 30 monthly Marketing Qualified Leads (MQLs) as part of our B2B lead generation efforts
Build and implement Account Based Marketing campaigns resulting in a cumulative $1.25M, or greater, in new opportunities within the first 6 months
Collaborate with our sales department to implement new ABM campaigns and tactics to grow cumulative new opportunities to $2.5M, or greater, within the first 12 months
Continuously adapt, test, and iterate marketing strategies in a rapidly changing environment
Perform market research for new product launches and provide market insights for new product development in food packaging, textile, or other industries while presenting new market opportunities
Digital Advertising
Create paid ad and email campaigns resulting in a 20%, or greater, increase in email audience and website traffic MoM
Utilize website analytics, the latest growth strategies, and tools to increase D2C sales by 20%, or greater, MoM within the first 8 weeks
Develop PPC campaigns and optimize campaign effectiveness by 5% MoM across social media and other platforms
Implement best practices to continuously A/B test new messaging, creative, segmentation, and customer journeys to increase conversion rates and improve ROAS by 5% MoM, and decrease CAC by 5% MoM
SEO
Implement strategic content at least 4 times monthly to improve the positioning of the company and leadership as thought leaders in all of our company verticals
Develop a roadmap within the first 4 weeks that leverages content, develops backlink generation strategies, and optimizes keywords across on-page elements to achieve top search engine ranking
Execute on roadmap using analytical tools to optimize performance and improve our websites and Google Search organic ranking and domain authority score to at least 50 within the first 9 months
Trade Shows
Build and manage our trade show program for the upcoming calendar year, including research, logistics planning, and pre/post trade show marketing strategies
Sales Channel Management
Build and upkeep product launch assets, pages, and listings for e-commerce platforms including, but not limited to Amazon.com, Walmart.com, and others
Create campaigns to drive sell-through in retail channels through traditional media, digital advertising, geotargeting, PDQ displayers, and more
Public Relations
Develop a PR strategy that accelerates paid and organic media attention through news outlets, online publications, and interviews within the first 3-4 months
THINGS TO ENJOY:
A fun and rewarding place to work with a collaborative team environment
A company dog! - we are pet-friendly!
Unlimited PTO
Company healthcare benefits + vision + dental
Subsidized Life Time Fitness membership
Monthly team events
Performance compensation & stock options
Company-sponsored professional development fund
YOU’LL FIT RIGHT IN IF:
You have a can-do attitude and a positive approach to problem-solving
You like people and enjoy going above and beyond to help others
You have a high degree of creativity, organizational skills, project management skills, and attention to detail
You are willing to participate in continuous learning and training
You have at least 5 years of demonstrated experience in B2B/Industrial marketing
Bachelor's Degree is preferred