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Account Executive

Aldebaran Recruiting

Account Executive

San Francisco, CA
Paid
  • Responsibilities

    The Junior Account Executive, Account Executive and Senior Account Executive provides practical and tactical day-to-day support for client marketing communications programs, as defined by the team Account Manager and/or Account Director.

    Purpose

    This is essentially your job description. The skills outlined in the ‘Preparation’ section, plus those in the ‘Performance’ section, should combine to enable you to carry out your responsibilities in an increasingly proficient manner.

    As an Account Executive (including JAE, AE and SAE), your specific responsibilities include, but are not limited to the following:

    • “Owning” the press office responsibilities – ensuring all forward features are tracked, researched and pitched, all editorial lists and trackers are developed and maintained and clients’ target media are reviewed daily to identify issues hijacks and opportunities for comment. Your team will rely on you to manage this element of your client campaigns meaning you will need to show proactivity, creativity, attention to detail and excellent communication skills

    • “Owning” influencer programs

    • “Owning” the conference and exhibition schedules for clients and award programs – ensuring all opportunities are tracked, identified and pitched

    • Assisting with client campaign planning

    • Carrying out your day to day work according to the processes, values and ethos of the agency as detailed in the handbook and global standards

    • Assisting with the creation of client/prospect presentations and participating as directed by the team Account Manager/Director

    • Assisting with effectively implementing all aspects of a media relations program – pitching stories, drafting written material, organizing interviews, event management support, photography shoots, social media integration, press release distribution, tracking and collating coverage etc

    • Writing press materials such as press releases, case studies and bylined articles

    • “Owning” the day to day administration of client accounts, maintenance of filing systems, creation and maintenance of activity reports and the regular flagging of coverage and delivery of clippings reports

    • Scheduling team/client meetings/conference calls as directed by the team Account Manager/Director, and ensuring agendas are created and delivered in advance. Taking meeting minutes and issuing post-meeting reports/actions

    • Ensuring client reports are completed and delivered on time

    • Assisting with the creation of story pitches, press releases, case studies and articles

    • Maintenance of excellent and up to date press and analyst databases

    • Supporting marketing through the development of case studies, press releases, award entries, blog posts etc

    • Supporting with client meetings – setting up the room, picking up refreshments, printing/binding and also clearing the room afterwards

    • Car bookings – organizing car bookings/transport logistics for client meetings

    • Client gifts – organizing client gifts

    Performance

    We are a people business – and we expect our people to be as ambitious as our clients. Our success reflects theirs, and vice versa. We’ll expect you to proactively work towards developing your skills and knowledge. If we can’t help you in-house, we’ll help you to identify relevant training courses and fund your attendance.

    As well as ticking off the ‘Preparation’ points, the competencies below will be the basis of your annual assessment, when pay increases and promotions are decided. Outstanding contributions and progress can also be recognized at any time, with a payment bonus and/or a promotion, with associated salary increase.

    Your performance will be measured on:

    • Demonstrable ability to prioritize work and effectively manage your working day

    • Your ownership of your clients’ press offices including ensuring all forward features are tracked, researched and pitched, all editorial lists and trackers are developed and maintained and clients’ target media are reviewed daily to identify issues hijacks and opportunities for comment. Your team will rely on you to manage this element of your client campaigns meaning you will need to show proactivity, creativity, attention to detail and excellent communication skills

    • Your contribution to the generation of a consistent flow of media coverage and exposure for each client by thinking laterally and being proactive

    • Understanding of new media tools and how they are used – i.e RSS, blogs, podcasts, influencer channels, social networking etc and can be integrated into client campaigns

    • Your ownership of your client’s awards and events programs

    • Your ownership of the administration of your client accounts including reporting, coverage formatting and flagging to clients, updates to dashboards. All reports will need to be delivered on time and with excellent attention to detail and client service

    • Development of all writing skills (for example the drafting of pitches, press releases, case studies, articles and other PR and marketing collateral)

    • Development of presentation skills and participation in client presentations

    • Support of new business – both with networking, research for proposals, participation in presentations etc

    • Development of networking skills and the ability to professionally represent us publicly

    • Demonstrable ability to be motivated and show willingness to solve problems especially with client accounts that may appear ‘difficult’

    • Demonstrable progress in building relationships with journalists, analysts, bloggers, conference organizers and other important influencers

    • The amount of new business generated by your team

    • The satisfaction ratings of your clients

    • Excellent attention to detail

    • Confidence – both selling stories on the phone, during client calls and in client meetings

    • Contribution to agency creativity through brainstorms

    • Your knowledge of your client’s business and the technology industry

    • Your support of agency wide initiatives such as blog posts, case studies, press releases, award entries, lunch and learn training sessions

    • Your understanding of our wider marketing services and up-selling of these services

    • Making a positive contribution to the culture

    • Confidence in using Outlook for emails and folders, and knowledge of basic email etiquette and confidence in answering the phone in the required manner, knowledge of how to use phone features (call forward, setting up conference calls etc.)

    • Competency in the use of MS Office: Word, PowerPoint, Excel

    • A working knowledge of online tools used by the agency, including Meltwater, Features Exec, Response Source, Cision, ProfNet and Gorkana

    • Effective communications, both internal and external, to enhance our clients’ recognition of the value and quality of our service. Remember that our clients’ perceptions of our business are determined by everyone – from the contact they have from our reception and office management team to our daily account teams and the finance department.

    • Everyone should follow the following guidelines:

      • Deadlines – set realistic expectations & deliver

      • Acknowledge all client contact within 24 hours

      • Voicemail & out of office:

        • On when in internal meetings or out of the office for more than one day

        • Office phone to be forwarded to personal number when working from home

      • Be personal – remember birthdays, anniversaries – the extra personal touch goes a long way

        • Be on time for meetings/calls

        • If you are upset/angry at an email take time away from it before replying – and try and talk the problem through with the individual – don’t hide behind email!

        • All documents that are sent must be proofed by someone other than the author

    • The amount by which you exceed our expectations!