Sr. PR Manager/PR Manager will lead Public Relations efforts for various clients, including building relationships with media, community and influencers and orchestrating activations. Clients include tourism and government agencies. Reports to Director of Client Services.

Competitive salary plus bonus, Paid Time Off (PTO), Group Health Plan, Dental, Vision, Life, & Disability insurance, Transit benefits. Fulfilling work in and for the community.

Responsibilities:

• Plan, delegate and execute public relations campaigns, activations and media pitches

• Develop media relations strategy, seeking high-level placements in print, broadcast, online and non-traditional media.

• Multicultural outreach: 70% to Spanish media, 30% general press

• Develop public relations and communications assets including, but not limited to, press releases, pitch emails, fact sheets, flyers, website content, one-pagers, byline articles, talking points, etc. (AP Style required)

• Manage and enhance client relationships including, but not limited to, email correspondence, leading meetings (virtual and in-person), phone calls, development of client-facing presentations, etc.

• Participate in brainstorms for activations, events, themes and pitches

• Direct social media team to engage audiences across traditional and new media.

• Manage and oversee media inquiries, interview coordination and placements.

• Monitor media for placements, tracks earned media results (UMVs, viewership, listenership, publicity value, etc.)

• Create and/or finalize client-ready reports and recaps demonstrating the results of campaigns

Breakdown of time spent:

• 40%: Manage clients – relationships, billings, strategy, communications and counsel

• 40%: Do the work – hands on: write, pitch monitor placements, track results via Cision, monitor placement value with Meltwater, organize and attend tourism related events

• 20%: Orchestrate and manage projects with internal agency team

Professional Qualifications

• 5-7 years of experience

• Previous experience working in a multicultural agency preferred

• Spanish speaking a big plus

• Excellent organizational and project management skills and ability to meet deadlines

• Strong written and verbal communication skills

Salary & Benefits

• Competitive salary plus bonus

• Paid Time Off (PTO)

• Group Health Plan

• Dental, vision, life, and disability insurance

• Transit benefits

• Doing fulfilling work in and for our community