Summary
Develops, coordinates, and directs all marketing, communications and community engagement activities for organization to create passionate and raving fans. Position leads marketing strategy for club including campaigns, branding and audience engagement. This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objective of sales, growth, profits and visibility while ensuring a consistent brand and positioning that is consistent with the vision of the Club.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Provides leadership for all PR, community engagement, communications, marketing, creative design, branding, digital and event/entertainment staff and activities.
Lead effort to develop team name, crest, colors and jersey kit.
Serves as primary relationship builder for club and its key partners, customers, fans and stakeholders. Work with leadership and staff to develop strategic partners for referencing, credibility and alliances.
Member of executive team and integral part of organizational decisions and strategic growth.
Remains strategic, tactical and program oriented, in that order. Responsible for competitive analysis, marketing strategies and tactics.
Researches, analyzes, writes and implements strategic marketing plan for club.
Represents club to the press and public by acting as chief club spokesperson for all non-soccer related issues. May participate in local committees and boards on behalf of club.
Help manage third-party relationships including marketing or advertising agencies.
Conduct and analyze market research to determine risk and marketability of potential products and product features. Supply information to appropriate personnel.
Measures effectiveness of the marketing programs, optimizes and implement improvements.
Work with the VP of Tickets and VP of Corporate Partnerships for product(s) pricing, name, positioning, packaging, and definition.
Serves as contact for all high-level broadcast decisions and leads the content strategy for the broadcast and video content.
Leads or works with agency on media buying plan and placement of all advertising.
Overseas all branded collateral including but not limited to ads, signage, promotional items, uniforms, digital assets and consults on merchandise design.
Overseas all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms. Supports staff in its implementation.
Overseas all website and digital strategies including website content, contests and the sites “look and feel.” Supports staff in its implementation.
Plans and strategizes organization's communications strategies, policies, and procedures and coordinates accordingly with communications staff and contractors.
Develops contacts and relationships with media representatives to create opportunities for keeping the company and its products or services in front of public and the trade.
Maintains database of corporate, media and industry influencer contacts.
Overseas and concepts community engagement or fan events including but not limited to viewing parties, youth events, school events, volunteer activities and partner sponsored events. Assists in implementation.
Assists coaches, players and company staff with public speaking engagements and presentations.
Works with corporate sponsorships and sales to market and advertise ticket sales and partner deliverables.
Develops and conduct customer opinion surveys and manages communications and marketing aspects of customer testing programs.
Leads club on corporate community service projects and activities to ensure club is a vital participant in the community and civic priorities. Overseas strategy and priorities of player appearances and similar.
Develops and manages department budgets.
Supervisory Responsibilities
Supervises Marketing, Communications and Design department staff members including the hiring, coaching, counseling, performance management, growth and development.