Research and write content for client and agency social media accounts
Utilize third party social listening tools to compile data and key insights around disease states, companies, competitors, products, and events
Ability to derive insights and next steps from this data to present to clients
Create compelling graphics for use on social media accounts
Identify potential influencers for clients to partner with to increase awareness of a company/product
Monitor social conversations and provide recommendations for engaging with the public
Compile analytics reports outlining social channel performance and recommendations for future optimizations
Paid Social Media
Create paid social media recommendations and strategies
Execute all aspects of a paid social media campaign, including targeting recommendations, platform selection, ad type selection, placing ads and optimizing for performance
Managing monthly/yearly budgets for campaigns
Role Experience:
1- 4 + years of experience in marketing, advertising, or communications
Experience executing and managing paid social media campaigns across LinkedIn, Twitter, Facebook and Instagram
Experience with Photoshop or relevant software to create graphics and images for social media content and platforms