Job Summary: As the Vice President of Digital Marketing & Social Media, you will be responsible for leading the development, implementation, and management of our digital marketing and social media strategies. Your primary goal will be to build and execute innovative and effective campaigns that increase brand awareness, drive website traffic, and generate leads for our Software-as-a-Service (SaaS) platform. You will work closely with our outside agency and internal teams to coordinate and execute all digital marketing and social media activities.

Responsibilities:

· Develop and implement comprehensive digital marketing strategies that align with our business goals and objectives.

· Oversee and manage all digital marketing campaigns, including email, social media, SEO/SEM, PPC, and display advertising.

· Develop and manage our social media strategy across all relevant channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

· Manage the development and optimization of landing pages and websites to improve conversion rates.

· Create and oversee the production of video content for social media and other digital marketing channels.

· Develop and manage a content marketing strategy that includes blogs, whitepapers, case studies, and other assets.

· Work with our outside agency to purchase and place media buys.

· Monitor and analyze campaign performance, provide insights and recommendations to optimize performance, and report on results to the executive team.

Qualifications:

· At least 5 years of experience in Marketing Strategy, Branding, Copywriting, email campaigns, web & landing page development, social media development, video production, media purchasing, and placement.

· Proven track record of developing and executing successful digital marketing campaigns.

· Experience managing a team of marketers, designers, and other creative professionals.

· Deep understanding of social media platforms, advertising, and analytics.

· Strong project management and organizational skills, with the ability to manage multiple projects and priorities simultaneously.

· Excellent communication skills, with the ability to clearly articulate complex ideas and strategies to stakeholders.

· Ability to work collaboratively with cross-functional teams to achieve business objectives.

· Bachelor’s degree in marketing, Communications, or a related field.

If you are a results-driven digital marketing professional with a passion for driving growth and innovation, we encourage you to apply for this exciting opportunity.