Applications Marketing Manager – HVAC Commercial & Residential – Base Salary to 120k/year – Atlanta, GA

• Our client, a well-established yet still growing and evolving HVAC Refrigeration Controls company is currently seeking an experienced Applications Marketing Manager to be based out of their Atlanta, GA office. Our client offers high efficiency/ high tech control solutions for air-conditioning, refrigeration, heating, and systems for humidification and evaporative cooling for commercial, industrial and residential applications.
• The Applications Marketing Manager will act as a liaison between the sales branches and corporate HQ; it will work in conjunction with the HVAC/OEMs/Sales and Marketing teams re: sales & marketing strategies for commercial and residential HVAC applications. This is a hybrid role with minimum 3 days in the Atlanta, GA office when not traveling.

Responsibilities:

• Conduct market surveys re: total volume, market share, & primary competition
• Utilize market analytics to identify opportunities among main applications such as data centers, commercial chillers, heat pumps, modular chillers etc.
• Track market trends to identify new technology, products, and applications
• Collect customer requests in local market and share it in a structured way with marketing unit (HQ) as the new product development input for Platforms
• Identify product positioning & pricing for new product development
• Work with HQ to help develop new solutions
• Manage global product life cycles
• Coordinate the local launch and deployment of new solutions
• Coordinate product launch, including; training, sales meetings, product selection, marketing collateral, & pricing support
• Harmonize market communication for exhibitions, seminars, webinars and other media channels
• Organize marketing managing process
• Travel as needed up to 60%; mostly North America, 1-2x year to Europe

Qualifications:

• Bachelor’s degree preferred
• 3+ years Marketing Experience; preferably with Technical knowledge of the HVAC industry or similar, working with OEMs
• Analytical approach to define problems and build strategies
• Understanding of fundamental finance KPIs to help make strategic decisions.
• Microsoft Office - Word, Excel, PowerPoint, etc.

Compensation:

• Base salary in the 100k – 120k/year range
• Annual bonus eligible
• Medical, dental, and vision, and life insurance benefits
• PTO/vacation
• 401k plan
• Hybrid work option
• Company/ product specific training
• Open to relocation to Atlanta, GA
• Ample growth opportunity!