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Digital Marketing Internship

Alley Recruits

Digital Marketing Internship

New York, NY
Part Time
  • Responsibilities

    About the Digital Marketing Internship position

    We are looking for a Digital Marketing Intern to assist in the planning, execution and optimization of our online marketing efforts. Promoting products and services through digital channels is complex. We are searching for a Digital Marketing Intern to use these channels to their fullest potential, because they are becoming increasingly useful for our company.

    A great Digital Marketing Intern is passionate about all facets of marketing. As a Digital Marketing Intern, you will be well-versed in the concepts surrounding digital marketing. With a deep understanding of how the Internet can become a strong asset to securing ever-increasing revenue. A tech-savvy mind and intuition for great ideas are essential to success in this position.

    Digital Marketing Intern responsibilities are:

    • Assist in building a lasting digital connection with customers by formulating effective strategies

    • Plan and oversee brand's social media activity (Twitter, Facebook, and others)

    • Increase company and brand awareness through optimized brand advertisements using Google AdWords, Facebook, and other platforms.

    • Be actively involved in SEO efforts (keyword, image optimization etc.)

    • Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels

    • Provide insightful, creative ideas for content marketing

    • Improve user experience through collaboration with design department

    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

    • Acquire insight in online marketing trends and use strategies current to market

    • Maintain partnerships with vendors

    Digital Marketing Intern requirements are:

    • Proven experience in Digital Marketing or similar role

    • Outstanding knowledge and understanding of digital marketing concepts and best practices

    • Experience with B2C social media, Google Adwords; email campaigns; SEO/SEM

    • Working knowledge of ad serving tools

    • Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

    • Skills and experience in creative content writing

    • Excellent skills in the following areas:

    • Creative content writing

    • Communication

    • Interpersonal skills

    • Analytics/of an analytical mind