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Digital Media Buyer

Recruits Lab

Digital Media Buyer

Hawthorne, NY
Full Time
Paid
  • Responsibilities

    WHO WE ARE:

    For 20 years, Allstar Product Group has been the leader in selling innovative products to the world.  Our omni-channel approach to performance-based advertising enables us to maximize the potential of our brands, and has served as the catalyst to deepen partnerships with leading retailers across the globe.

    This is a really exciting opportunity for an individual to play a key role on our marketing team and grow with Allstar.

    PURPOSE AND SCOPE:

    This position is new to our performance-based advertising (PBA) function, and a critical part of our company's future. We are looking for an experienced, data-driven, digital media guru who lives and breathes performance-based marketing. The right candidate will understand how to guide digital advertising agencies to create, execute, monitor, control, and maximize our digital media campaigns across all digital channels.

    RESPONSIBILITIES

    • Own relationships with digital advertising agencies
    • Work with agencies to plan, present, execute and optimize all digital marketing, including, but not limited to; SEO/SEM, paid social media, display, branded content, emerging tech (voice, haptic, etc.)
    • Measure and report performance of all digital media campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results
    • Plan, execute, and measure digital media experiments and conversion tests
    • Operate all digital marketing campaigns on scope, budget, and schedule
    • Identify emerging technologies and bring thought leadership to the team