Job Description

Job Description

• Serve as a key player in the research and development of new digital marketing products and the technologies needed to support them.
• Maintain strong knowledge of business structure, technology infrastructure platforms, existing technologies, business applications, and future technologies to effectively facilitate collaboration within each department.
• Collaborate with sales and marketing project leads to carry out responsibilities associated with the development of digital marketing products. Responsibilities include business strategy, pricing, process, reporting, etc.
• Assist with the development and execution of AlphaGraphics in the Cultural Districts marketing strategy and contribute to lead generation efforts.
• Provide proactive communication to all parties involved in the project throughout each project lifecycle.
• Manage project timelines and budgets.
• Catalog and maintain applicable policies and procedures.
• Develop support materials to assist with the sales process.
• Oversee management of resource files and ensure proper archiving.
• Manage and educate internal and contracted resources as required.
• Develop and execute marketing strategies for SEO, SEM, social, web, and email marketing campaigns.
• Monitor, analyze, and report on campaign performance.
• Develop content (written and graphic) for social, web, and video channels.
• Assist with the execution of variable, automated, multi-channel campaigns by assisting Sales and Marketing teams with the development and implementation of campaign strategies.
• Monitor, analyze, and report on campaign performance.

Flexible work from home options available.