Job Description
The Manager, Media Analytics role with Ancestry will help drive company success by informing the strategy of our largest and most visible marketing channel. This is an amazing opportunity to make an impact on a high growth business using data.
As a member of the Marketing Analytics team your key business partner will be the Brand Media team. Brand Media is tasked with driving awareness and consideration of the Ancestry brand through marketing channels like television, streaming, digital video (YouTube, Facebook, Instagram), cinema, OOH, Audio and more. Your role will be responsible for setting an analytics learning agenda for these channels, providing weekly performance analyses, and doing deep dive analysis on strategic initiatives or campaigns. You will also be the key point of contact for the Marketing Sciences team at Ancestry's media agency and will be responsible for managing that relationship.
In addition, you will partner closely with our FP&A and Business Intelligence teams, making sure we are spending our media budget profitably and have the right data assets in place for analyses.
Key Responsibilities
Qualifications
Additional Information
We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.
For more information on what we do and why you would want to work at Ancestry, visit our careers page:www.workforancestry.com
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry.com as a result of the referral or through other means.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)
All your information will be kept confidential according to EEO guidelines.