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Associate Manager, CRM Intern

Ancestry

Associate Manager, CRM Intern

Lehi, UT
Internship
Paid
  • Responsibilities

    Job Description

    Ancestry is currently seeking highly motivated, internet-savvy interns who can work full-time for 12-16 weeks during Summer 2018. Our summer internships allow you the freedom to experience impactful business projects that allow you to develop your talents. You will enjoy mentorship, and experience challenging work all while receiving fantastic pay, fully-paid temporary housing, and having a lot of fun—we have it all. Oh, and did we mention the possibility of full-time employment once you graduate?

    From Engineering to Marketing, UX Design, DNA Science, Product and more, we’re looking for fresh minds and diverse ideas with an interest in connecting families and technology. Come join a diverse company of enthusiastic, talented, smart, and very passionate people who bring their A-game each day.

    This is what you will do….

    This is an exciting opportunity to understand email marketing and what goes into creating email communications with our customer during their lifecycle across our international markets.

    We have an aggressive roadmap for our INTL markets next year, which includes updating and optimizing existing lifecycle marketing programs. There are also new email programs we will launch in the INTL markets.

    • This role would conduct analysis on existing email programs, research and benchmark best practices within lifecycle marketing, conduct market research in respective geo and come up with recommendations to improve or create new lifecycle programs.
    • Partnering closely with the hiring manager and mentor, they would create a roadmap for the program, including testing elements, and begin executing against the plan.

    Tasks & deliverable's:

    • Analysis of existing life-cycle programs (the programs this person works on depends on the timing of hire)
    • Benchmarking and best practice research in a presentable format
    • Market research of the respective geo(s)- AU, CA, UK, SE or DE
    • Road-map of recommendations, including testing elements for the program
    • Creative kickoff, production brief and successful launch of mailing(s).