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Marketing Manager

Andy's Frozen Custard

Marketing Manager

Springfield, MO
Part Time
Paid
  • Responsibilities

    Ranchers Custard Company, Andy's Frozen Custard's largest franchisee, is expanding their Marketing department in anticipation for 2022's growth from 14 to 19 locations throughout Dallas, Orlando, OKC, and Tulsa!

    We're huge on community development and partnerships, social engagement, and fun/creative ways to help us get the World's Finest Frozen Custard into as many mouths as possible.

    This is an entry level/intern position, starting at part-time, and based in Springfield, MO working alongside the Marketing Director and rest of the Ranchers crew.

    Responsibilities

    -Works directly through Marketing Director and Corporate marketing direction to implement campaigns and tactics to system-wide leadership groups within budget constraints-Seek and establish local, digital, and media relationships to develop impactful partnerships

    Local Restaurant Marketing and donation research, engagement, and execution

    -Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

    -Create, maintain, and conduct analytics reporting across platforms to extract key insights for current and future campaign development

    Identify effectiveness and impact of current marketing initiatives with tracking and analysis, optimize accordingly

    Identify weaknesses in existing marketing campaigns and develop pragmatic solutions

    -Works in partnership with the creative team to meet objectives for all advertising and public-facing communications, including print and digital

    Develop Social Media campaigns through research, analysis, engagement, and execution via organic and paid efforts

    Manage Point of Purchase (POP) and general store signage evaluation, organization, request print, roll out, and display execution with in-field leadership team

    -Works with HR Director to develop and execute digital and physical recruiting/hiring efforts and fulfill manpower needs

    -Andy’s Treat Truck digital/social marketing, event research, and coordination with DFW leadership

    Abilities

    Excellent verbal and written communication skills

    Ability to manage sensitive and confidential situations with professionalism

    Organizational skills and attention to detail

    Ability to implement systemwide communications and seek to obtain leadership feedback in markets

    Metrics-driven marketing mind with eye for creativity

    Strong project management, multitasking, and decision-making skills

    Lead by example and uphold high standards

    Marketing/Communications field of emphasis preferred

    High school diploma or equivalent required

    Solid employment track record with positive references