Job Description
ABOUT THE COMPANY
Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car and more. Founded in 2011, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Today, Anker Innovations is bringing this same spirit of innovation to a number of exciting spaces including automotive, audio, entertainment and the emerging smart home. This is being led by its five key brands: ANKER, EUFY, NEBULA, ROAV, SOUNDCORE. With over 100 million customers in more than 100 countries and regions around the world, Anker Innovations and its key brands are driving unprecedented growth. Join us for the journey. Together we can create powerful, new possibilities. Company Website: https://us.anker.com/
https://us.eufylife.com/
https://us.soundcore.com/
https://us.seenebula.com/
https://us.anker.com/pages/about
ABOUT THE POSITION
The retail marketing manager role champions Anker Innovation brands to our retail partners and leverages all media components of the omni-channel ecosystem. This person understands the retail environment whether online or in-store, digital asset or physical asset. Knows how to leverage marketing tools to drive customers down the funnel. Understands KPIs and how and when to optimize them.
JOB RESPONSIBILITIES:
● Develop full-funnel go to market strategies and lead integrated marketing campaigns with retailers and HQ brand teams to build awareness, desire, and purchase intent of our brands
● Collaborate with an in-house and external multifunction team to deliver competitive marketing and brand message through both digital and retail touch points including website, social media, online and OOH advertising, product packaging, and in-store merchandising.
● Explore and prove effective and efficient marketing tools to support business growth in US retail channels.
● Be the brand advocate with our retail partner. Present marketing and brand vehicles to facilitate assortment and line planning discussions
● Be the expert in consumer purchase behavior including path-to-purchase and media behavior in your market and in each responsible product category
THIS SHOULD DESCRIBE YOU:
● You are a creative, yet critical thinker. Always questioning the status quo. Passionate about bringing great brands to life through storytelling. 5+ years of retail or channel marketing experience in the consumer electronics or CPG industry, e-commerce company, or full-service/brand marketing agency
● Highly experienced in managing integrated marketing campaigns involving retail go-to-market strategies. Prior experience WORKING WITH BEST BUY, WALMART, TARGET, DIY.
● Consumer-obsessed and a strong believer in the value of brand marketing
● Familiar with the use and measurement of performance digital marketing vehicles including Google ads, sponsored product ads, display, and other retailer-specific media platforms
● Understanding of brand communication strategy and messaging pillars. Experienced in working with creative teams and developing effective creative briefs, analyzing, and improving digital designs that bring high performance
● Intensely data-driven with a persistent desire to analyze and improve marketing performance. Can put together a media performance report with insights, analysis, and optimizations.
● Highly sensitive to consumer insights, digital media trends, and social trends that nurture highly effective marketing campaigns
● Ability to independently prioritize time, stay highly organized and efficient in a fast-paced work environment
● A clear, concise communicator who can tailor a message to any audience
Company Description
About the Company Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and more. Founded in 2011, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Today, Anker Innovations is bringing this same spirit of innovation to a number of exciting spaces including automotive, audio, entertainment, and the emerging smart home. This is being led by its five key brands: ANKER, EUFY, NEBULA, ROAV, SOUNDCORE. https://us.anker.com/ https://us.eufylife.com/ https://us.soundcore.com/ https://us.seenebula.com/ With over 80 million customers in more than 100 countries and regions around the world, Anker Innovations and its key brands are driving unprecedented growth. Join us for the journey. Together we can create powerful, new possibilities. Company Website: www.anker-in.com