Web Developer and SEO Strategist

Responsible for website modifications using WordPress. Demonstrate the ability to optimize the user experience and manage the customer journey to conversion by implementing website content, landing pages, graphics, monitoring and analyzing performance and capacity, while integrating the use of an extensive MarTech Stack. Special emphasis on on-site and off-site SEO tactic implementation.

The ideal candidate will have a portfolio of various work projects (franchise or retail a plus) and the technologies they have used to drive traffic, engagement and conversions. He/She will be an accountable and dependable team player who communicates well with non-technical business unit managers, vendors and executive leadership. He/She will take ownership and deliver assigned projects in a timely manner and serve as the subject matter expert for knowledge and/or research in the area of modern web technologies and frameworks.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Developing new features and increasing functionality of the existing Any Lab Test Now website/multi-sites.

Guiding the website’s future architecture, development and implementation.

Design, create, and implement customer-facing test gallery and shopping cart experience

Ensuring high-performance and availability of websites, and managing all technical aspects of the CMS, including plug-ins and API interfaces.

Quality assurance website testing for cross-browser compatibility, responsive design and general website performance

Work with IT Manager to troubleshoot network and server issues affecting websites

Manage technical considerations relating to the website including site design plans, development budget, equipment, performance requirements, or legal issues including accessibility and privacy

Develop or implement procedures for ongoing website revision

Recommend and implement performance improvements

Completes special projects and assignments as requested

Expert knowledge of WordPress

Programming experience with HTML5, CSS 3, modern JavaScript

Expert at CSS interactive design

Expert Implementation of SEO strategy

Expert utilization of best practices for auditing websites for SEO

Google Certification

Competitor analysis, industry research, and up-to-date SEO best practice for algorithm and UX/UI changes.

Staying informed and developing in-depth knowledge of Google’s Algorithm developments. Google’s new releases and Google’s products/services that can benefit the franchise system.

Expert understanding of content strategy

Expert level experience researching and formulating competitive keyword and backlinking strategies

Writing and implementing search engine optimized copy

Direct communication with vendors when necessary

Excellent collaboration and communication skills for both technical and strategic discussions

Online reputation management (GMB, Social Media and YEXT)

Create and maintain SEO project timelines and results reporting (GMB analytics, Google Analytics, Map Pack rankings, keyword rankings and gap analysis, local SERP rankings, etc.

Reporting and analysis using SEO tools (SEM Rush, Moz, SpyFu, Google Console/Analytics, AHREF)

Minimum Qualifications (Knowledge, Skills, and Abilities)

Bachelor’s Degree in Computer Science, Associate degree and related experience also considered (i.e. valid developer training certificate)

At least five years-experience in SEO, WordPress, Yoast, PHP, or an equivalent combination of relevant education and/or experience

At least four years-experience in HTML 5 and CSS

At least three year of best practice experience in UX/UI for SEO

At least three years of Technical SEO experience

Knowledge of JavaScript and an eye for design

Excellent computer skills including all MS Office applications (Word, Excel, Outlook, PowerPoint) required

Strong aptitude for digital marketing and marketing metrics

Strong analytical, problem solving, and negotiation skills

Excellent oral and written communication skills

Excellent organizational, planning, and prioritization skills

Excellent interpersonal skills

Additional Soft Skills

A strong understanding of digital marketing and thirst to obtain on-going knowledge

A desire to integrate technology and services into solutions that generate value and success for our franchisees

A desire to work in a fast-paced, high-performance environment

A client focused mindset with a strong desire to communicate and work cross-functional teams to help clients to achieve their goals

No relocation package