Objective: Increase brand awareness and revenues Houston franchise by fine-tuning our marketing initiatives, implementing corporate marketing campaigns and organizing and participating in community events. Work closely with the Home Office to beta test new marketing initiatives. Research new marketing initiatives for the Houston Marketing Coop.

Marketing Management

Track metrics for all marketing campaigns, including PPC, reviews platform, Facebook advertising, YELP, and IMakeNews, Instagram

Update and maintain YEXT

Weekly Google My Business postings for all locations

Champion reviews platform to create more customer engagement

Monthly upload of customer emails

Develop B12 marketing campaigns

Create content, implement campaigns and manage social media platforms (including Facebook, LinkedIn, Twitter and YouTube) for Houston locations

Respond to social media messages & comments from customers

Monthly calls with marketing providers to focus on fine-tuning campaigns

In Store Marketing

Confirm that all locations have updated promotional materials

Manage monthly campaigns based on Corporate Content calendar

Build a strong relationship with Medical Assistants to get feedback on the best marketing programs

Community Engagement

Attend networking events

Organize and manage community involvement initiatives, including health fairs and giving back opportunities

Organize and host quarterly office engagements events with B2B clients

Requirements

1 - 2 yrs. experience working in a fast-paced marketing environment with overlapping deadlines

Working knowledge of marketing principles, with an emphasis on digital marketing.

Proven work experience managing business social media

Expertise in multiple social media platforms, with a primary focus on Facebook, Twitter, You/tube and Instagram.

Ability to deliver creative content (text, image and video)

Excellent communication skills

Multitasking and analytical skills

Healthcare or franchise industry experience is a plus

Degree in Marketing, Public Relations, Advertising, Liberal Arts or the equivalent work experience