Position Summary
The Content Marketing Coordinator is responsible for overseeing the timely creation, review, and publishing/scheduling of blog content for the ALTN brand and our franchisees. This role involves brainstorming topics and campaigns with our PR firm, editing, working with internal subject matter experts to obtain content approval, scheduling, and working with our Social Media Specialist to ensure content is ready for online promotion and distribution.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Create, maintain and update monthly editorial content calendar
Coordinate with internal subject matter experts to ensure clinical accuracy of messaging
Edit, proofread, and review healthcare and lifestyle content provided by PR agency
Publish three monthly blog posts to the corporate website
Post all press releases and articles written by ANY LAB TEST NOW to the corporate blog
Assist with maintaining the corporate Asset Library and brand identity stores
Assist with process of creating, reviewing, and publishing our Monthly Marketing Toolkit
May plan and lead last minute campaigns and other digital marketing efforts
Develops brand awareness and generates in-bound traffic by assisting in the development of a strong content strategy.
Document franchisee interactions in Salesforce
Help traffic website change requests submitted by franchisees (to add, remove, or update content)
Participate in monthly virtual training sessions
Assist with various marketing administrative tasks
Collaborate with stakeholders across the organization and participate on the project team(s)
Minimum Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s degree (Journalism, Communications, Marketing, or related field) and 3 years’ experience minimum in marketing or related field
Working knowledge of WordPress to update, edit, and publish website content
Proven experience in digital marketing, a plus if within the franchising industry OR agency setting with a large volume of clients
Working knowledge of Microsoft Office Suite, Google Drive
Must be a strong communicator, writer, and editor
Excellent writing, editing (photo/video/text) and communication skills.
Must be comfortable communicating with franchisees, vendors, and corporate staff
Strong project management skills
Task-oriented critical thinker who takes initiative
Works well under pressure and can handle multiple simultaneous projects
Self-motivated, positive team player with excellent people skills
Some familiarity with social media marketing
Self-motivated, positive team player with excellent people skills
Atlanta, GA area candidates strongly preferred. East Coast candidates may be considered.
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
Virtual/Office environment
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
{{ account.name }} is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Any Lab Test Now Corporate.