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Content Marketing Coordinator

Any Lab Test Now - Corporate

Content Marketing Coordinator

Alpharetta, GA
Full Time
Paid
  • Responsibilities

    Position Summary

    The Content Marketing Coordinator is responsible for overseeing the timely creation, review, and publishing/scheduling of blog content for the ALTN brand and our franchisees. This role involves brainstorming topics and campaigns with our PR firm, editing, working with internal subject matter experts to obtain content approval, scheduling, and working with our Social Media Specialist to ensure content is ready for online promotion and distribution.

    Essential Duties and Responsibilities

    The essential functions include, but are not limited to the following:

    Create, maintain and update monthly editorial content calendar

    Coordinate with internal subject matter experts to ensure clinical accuracy of messaging

    Edit, proofread, and review healthcare and lifestyle content provided by PR agency

    Publish three monthly blog posts to the corporate website

    Post all press releases and articles written by ANY LAB TEST NOW to the corporate blog

    Assist with maintaining the corporate Asset Library and brand identity stores

    Assist with process of creating, reviewing, and publishing our Monthly Marketing Toolkit

    May plan and lead last minute campaigns and other digital marketing efforts

    Develops brand awareness and generates in-bound traffic by assisting in the development of a strong content strategy.

    Document franchisee interactions in Salesforce

    Help traffic website change requests submitted by franchisees (to add, remove, or update content)

    Participate in monthly virtual training sessions

    Assist with various marketing administrative tasks

    Collaborate with stakeholders across the organization and participate on the project team(s)

    Minimum Qualifications (Knowledge, Skills, and Abilities)

    Bachelor’s degree (Journalism, Communications, Marketing, or related field) and 3 years’ experience minimum in marketing or related field

    Working knowledge of WordPress to update, edit, and publish website content

    Proven experience in digital marketing, a plus if within the franchising industry OR agency setting with a large volume of clients

    Working knowledge of Microsoft Office Suite, Google Drive

    Must be a strong communicator, writer, and editor

    Excellent writing, editing (photo/video/text) and communication skills.

    Must be comfortable communicating with franchisees, vendors, and corporate staff

    Strong project management skills

    Task-oriented critical thinker who takes initiative

    Works well under pressure and can handle multiple simultaneous projects

    Self-motivated, positive team player with excellent people skills

    Some familiarity with social media marketing

    Self-motivated, positive team player with excellent people skills

    Atlanta, GA area candidates strongly preferred. East Coast candidates may be considered.

    Physical Demands and Work Environment

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

    Virtual/Office environment

    Prolonged periods sitting at a desk and working on a computer.

    Must be able to lift up to 15 pounds at times.

    {{ account.name }} is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Any Lab Test Now Corporate.