Position Summary
The Social Media Specialist is responsible for overseeing the proper management and updating of our social media platforms––Facebook, Twitter, LinkedIn, Instagram, and Youtube. This will entail management of the ALTN Corporate brand accounts, plus maintaining/updating some of our franchise’s social platform with blog content, company news, industry updates, etc. This role requires extensive knowledge of Facebook’s Business Manager, specifically centered around accessing and managing multiple Facebook pages under a parent account. You will work closely with our Marketing Content Coordinator to ensure content is complete and ready to be promoted/distributed online.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Builds and maintains the brands’ social media profiles and presence.
Supports the sourcing of content for social media posts based on promotion needs, community sentiment, franchise activities, special events, promotions, products, and company announcements
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages across all social media platforms to increase the visibility of company’s social content
Utilize and refer to monthly blog content to steer social media efforts
Manage and execute monthly content calendar’s social media related activities including writing social media post content, crafting headlines and messaging, scheduling at least one month in advance.
Provide setup instruction and lead the Facebook Live Grand Opening events
Management of the Google My Business and YEXT platform including troubleshooting, maintenance, and account/listing updates
Act as our in-house social media expert, assisting franchisees with their online marketing requests and issues
May assist with process of creating, reviewing, and publishing our Monthly Marketing Toolkit
May plan and lead last minute campaigns and other digital marketing efforts
Stays current and assesses industry and social media trends, tools, new platforms, innovations, and best practices.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Prepares reports on key social media analytics and progress towards the consumer marketing and social media key performance indicators.
Collaborate with other departments (Clinical, Implementation, Customer Service, etc.) to discuss and plan action items related to social media marketing
Document all franchisee interactions in Salesforce
Participate in monthly virtual training sessions
Assist on various marketing administrative tasks
Minimum Qualifications (Knowledge, Skills, and Abilities)
Bachelor’s degree (Journalism, Communications, Marketing, or related field) and 3 years’ experience minimum in marketing or related field
Proven working experience in digital marketing, a plus if within the franchising industry OR agency setting with a large volume of clients
You are familiar and comfortable with optimizing and managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, Youtube) with little to no training.
Advanced knowledge of Facebook Business Manager and troubleshooting account issues is a plus
Familiarity with TweetDeck or similar social scheduling platforms or social media management software
Basic or working knowledge of photo creation/editing tools (Adobe Photoshop, Illustrator, Canva, or similar)
Familiarity with YEXT platform and/or how local Google My Business listings work is a plus
Experience with Microsoft Office365 suite and Google Drive
Must be a strong communicator, writer, and editor
Must be comfortable communicating with franchisees, vendors, and corporate staff
Strong project management skills
Task-oriented critical thinker who takes initiative
Works well under pressure and can handle multiple simultaneous projects
Self-motivated, positive team player with excellent people skills
Atlanta, GA area candidates strongly preferred. East Coast candidates may be considered.
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
Virtual/Office environment
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
{{ account.name }} is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Any Lab Test Now Corporate.