Job Description

This role is part of the Digital Strategy & Activation team within APEX. APEX is centralized hub within Publicis Media.

The Digital Strategy & Activation team within APEX is a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign pacing, reporting, and optimization, billing, and client support.

Digital Strategy Specialists oversee planning strategic recommendations for assigned accounts while providing product expertise, rationale, and materials to support our recommendations. You will be a key point of contact for ensuring that campaigns are accurate and strategically sound when sent to clients and will help in selling through the end product you have built.

Responsibilities

• Own strategy and planning for portfolio of accounts while providing white glove service to these key brands and agencies across the Publicis Groupe
• Oversee pre-sale and negotiation process while providing key deliverables including site lists, avails, RFIs, campaign handoffs, etc.
• Own communication with publishers, vendors, and internal stakeholders to drive client results and overall business health.
• Prepare media plan deliverables such as presentations or research
• Ensure Salesforce is accurate and up-to-date for all opportunities
• Manage and build creative and solution-driven proposals RFP proposals as the primary POC between assigned accounts and vendors
• Advise and plan which partners, tactical targeting, format, research, creative, etc. best suits incoming RFP’s
• Manage campaign and portfolio pricing to drive client results and business health
• Prior to a closed deal, manage internal and client deliverables, day-to-day communication with both the vendors and agencies and organized campaign managed and documentation
• Own internal resource documents including spec sheets, integration details, margin overviews, partnership update logs
• Manage and prioritize multiple planned campaigns across channels, with multiple partners with ownership of both established and emerging accounts
• Develop relationships with agency contacts and vendors alike to understand client goals and new vendor product offerings
• Troubleshoot problems, improve process, and work collaboratively to assist other team members with workload/issues that arise/etc.
• Understand multiple facets of digital media including programmatic, high impact, audio, CTV, OTT, measurement, tagging, and more – and being able to knowledgably communicate to the larger group.
• Maintain up-to-date understanding of digital media industry, including new executions, industry measurement updates, and changes to partner companies we work with
• Management and training of new Associates on the business
• Ability to meet tight client deadlines while managing deliverables from internal and external partners/ vendors
• Talent for thinking creatively and creating custom solutions to meet varied and sometimes competing targets

Possess the Following Traits

• Strong relationship skills, comfortable speaking directly to key decision makers
• Ability to troubleshoot on the spot and find solutions/workarounds during campaign launches
• Able to think critically and work in a rapidly evolving environment – ensuring that the decisions you make are informed and strategic on behalf of your clients’ goals
• Skilled communicator
• Work both independently and cross-functionally
• Highly organized and able to quickly pivot between multiple work-streams

Qualifications

• 2-4 years of relevant experience in digital media, advertising, strategy, or partnerships

  • Programmatic or agency experience is a plus.

• Strong working knowledge of media math

• Knowledge of planning across multiple media channels

• Proficient in Microsoft Excel

• Exceptional written, verbal communication & presentation skills

• Advanced proficiency in Microsoft Powerpoint and Excel.

• Working knowledge of Salesforce

Additional Information

Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

REQ # 23-7836