Aptive is hiring a Senior Digital Media Buyer to be a part of a dynamic team working across a range of federal government strategic communications, advertising and outreach programs. The Senior Digital Media Buyer will lead digital marketing strategy, execution and analytics to deliver tactical and operational marketing outcomes on customer digital advertising projects. This mid-level, full-time position is in Alexandria, VA.

MINIMUM QUALIFICATIONS.

• 5+ years of experience in a digital paid media buying role at an agency – ideally covering display, video, native, and social.
• Bachelor's degree in Communications, Marketing or Advertising or related.
• Google AdWords certified.
• Experience managing or supporting marketing campaigns for large Cabinet-level federal agencies.
• Ability to work onsite in Alexandria, VA.
• Ability to obtain and maintain a public trust clearance.
• Legal authorization to work in the U.S.

JOB DUTIES.

• Design and execute and optimize digital advertising campaigns using a programmatic DSP, Google Ads, paid social, native ad platforms.
• Conduct media, industry and audience research to develop compelling, accurate and targeted advertising and marketing plans.
• Be the day-to-day contact for media vendors and aid in the management of general media department solicitations.
• Issue purchase orders for each approved media insertion or placement.
• Cross-reference and approve all media invoices to be processed and ensure timely payment.
• Conduct buying, negotiating, implementation, optimization, and tracking analysis against established Key Performance Indicators for digital marketing.
• Maintain updated media orders (cancellations, changes, etc.) and distribute updated orders.
• Seek new opportunities within digital to stay ahead of the curve, enhance individual/team/client learning, and improve client campaigns.
• Manage relationships with PSA vendors to ensure widespread distribution across TV, Radio and Out of Home platforms.
• Measure and report performance of digital marketing campaigns and assess against goals.
• Identify campaign trends and insights; optimize spend and performance based on these insights.
• Present digital media recommendations to clients.
• Train and develop junior digital media buyers.

DESIRED SKILLS.

• Experience with Sizmek, Centro Basis, DoubleClick Campaign Manager or other similar platforms
• Extensive experience with Search Engine Optimization across platforms, including Google and Bing Advertising.
• Recent experience working with innovative digital media vendors including but not limited to Groundtruth, MiQ, Digilant and more.
• Experience purchasing TV placements across various channels, including cable, broadcast and ConnectedTV.
• Established relationships with vendors and a proven track record of receiving added value on purchases.
• Experience using web analytics tools, such as SalesForce Marketing Cloud, Google Analytics, SproutSocial.
• Exceptional analytical, data interpretation, problem-solving, and decision-making capabilities
• Ability to get up to speed quickly on complex issues; desire to work in a fast-paced, rapidly evolving environment.
• Capable self-starter with a drive to get all types of work done and high attention to detail.
• Excellent ability to communicate across most mediums and settings.

ABOUT APTIVE. Aptive is a modern federal consulting firm focused on human experience, digital services and business transformation. Our employees receive competitive compensation, along with company-paid health care and short-term disability plans. We also offer a 401K plan with company match, paid time off, flexible savings accounts, commuter benefits and company-sponsored professional education opportunities.

Our work inspires people, fuels change and makes an impact. Join our team to be part of positive change in your community and our nation. EQUAL OPPORTUNITY EMPLOYER.

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability or any other protected class.

Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.