Job Description

As a Strategist you support the day-to-day work of the Fabric Care team while actively developing your strategy skill set. This position is all about being proactive, inquisitive and taking ownership of tasks and assignments. You’ll take the lead on some projects and play a supporting role on others. You’ll use your keen interest in culture, business, brands and consumers to explore trends, analyze the category, investigate consumer behavior and uncover new insights that get people thinking.   

ESSENTIAL SKILLS 

·                BRIEF WRITING. From interpreting a client brief to identifying an unexpected human truth, brief writing is an essential skill, and the best way to learn is by doing. You’ll be expected to assist early on in the development process— pulling and/or conducting primary and secondary research, mining data, and utilizing third-party tools as required. 

·                RELATIONSHIP BUILDING. Interactions with clients and team members is an important aspect of this role. You should be learning how to fuel the creative process and build on ideas. You should also strive to better understand how to collaborate with and support your account counterparts. You will be client-facing, and will help advise clients on their briefs and strategies. 

·                CATEGORY/CULTURE/CONSUMER EXPERTISE. As a Strategist, you should be focused on learning the ins and outs of your client’s business, the category and the consumer and have a relentless curiosity about various facets of culture. This means diving into and synthesizing a wide range of resources such as first-party data, audience profiling, trend reports, social listening and primary research. 

·                THOUGHT LEADERSHIP. Staying abreast of trends, shifts in consumer behavior and emerging competitive challenges to the landscape will demonstrate the depth and breadth of your knowledge. You will be expected to contribute to the development of POVs, competitive audits and agency thought pieces

·                RESEARCH CHOPS. You are a supporting figure in the design and execution of primary research (qualitative and quantitative) projects, including learning how to manage vendor relationships, writing screeners, crafting discussion guides, developing stimuli, capturing key takeaways and assisting in preparation of reports. You will work hands on with our data tools (e.g. site-side analytics and social listening) to generate insights and strategic POVs. You may also perform the qualitative research yourself through store visits, one-on-one interviews, ethnographies and focus groups. 

·                PRACTICING MULTICULTURAL INTELLIGENCE. Deploy our strategic tools suite and capabilities to inform insight and understanding to produce a more authentic and inclusive creative product. 

·                BRINGING AN IDEA TO EXECUTION. Some people call this “digital” but we believe that it’s just guiding the creative process to market. This includes mastering platform/channel/format capabilities and helping creatives execute with execellence.

HOW TO THRIVE 

·                RAISE YOUR HAND. Things can move pretty fast around here. Raising your hand illustrates your willingness to learn and grow. Stay engaged, find ways to extend your contribution to the team and approach every moment with an eagerness to learn and grow. 

·                BE INQUISITIVE. Curiosity is the foundation of all great strategic thinkers. You should be both a sponge and an influencer on your team—asking questions, seeking and sharing interesting information, and recognizing when you need to challenge yourself to learn what you don’t know.  

·                SHARE YOUR ENTHUSIASM. Passion is contagious. If you believe in what you’re doing, others will too. People will seek you out because of what you know, but also because you make the work fun.  

·                MANAGE UP. While this role will provide some opportunity to work more independently and take ownership of projects, use your manager as a sounding board. This means knowing when to elevate a problem, ask for guidance and get a second set of eyes on something, while also coming to the table with a proposed solution. 

DESIRED EXPERIENCE 

One to two years of previous experience in strategy, qualitative research or a comparable field.

Additional Information

All your information will be kept confidential according to EEO guidelines.