ArchWell Health is a new, innovative healthcare provider devoted to improving the lives of our senior members. We deliver best-in-class care at comfortable, accessible neighborhood clinics where seniors can feel at home and become part of a vibrant, wellness-focused community. Our members experience greater continuity of care, as well as the comfort of knowing they will be treated with respect by people who genuinely care about them, their families, and their communities.   

ArchWell Health requires all new hires to provide proof that they are fully vaccinated from COVID-19, or represent that they will be fully vaccinated within 30 days of their start date. 

JOB SUMMARY: 

We are seeking a Social Media Specialist to promote AWH across various social media platforms. This individual will be responsible for executing ArchWell Health’s social media strategy and content calendar, monitoring ArchWell Health’s social media presence, and finding new and creative ways to promote and protect the organization's brand. The ideal candidate will have an understanding of the healthcare ecosystem, a passion for communications, and a strong interest in engaging with social media platforms and technology. 

DUTIES/RESPONSIBILITIES: 

• Execute  social media strategy and campaigns to build brand awareness, engage prospective members and their families, and advance business objectives 
• Manage and push content in a timely manner across multiple social media platforms, including but not limited to: Facebook, LinkedIn, Instagram, and Youtube 
• Monitor content and community engagement to ensure proper messaging and brand integrity 
• Collaborate with cross-functional stakeholders to develop a relevant and engaging content calendar to drive engagement 
• Partner with recruiting team to develop and promote content in relation to employee value proposition, hiring goals, and local recruiting events 
• Oversee the development of a content library for colleagues across ArchWell Health’s markets to utilize in their personal efforts to support membership engagement 
• Provide ad hoc support to teams and colleagues for social media and marketing needs

REQUIRED SKILLS/ABILITIES: 

• Ability to manage, organize, and monitor content across various platforms to ensure proper community engagement 
• Deep knowledge of multiple social media platforms and how to leverage each for maximum impact 
• Strong organizational skills with impeccable attention to detail  
• Ability to prioritize and understand business needs during various stages of development 
• Exceptional verbal and written communication skills 
• Proficiency with social media publishing and monitoring tools 
• Knowledge of analytics and metrics around how to measure success of social media campaigns

EDUCATION AND EXPERIENCE: 

• Bachelor’s degree in communications, marketing, or related field preferred, or equivalent experience 
• Minimum of two (2) years of experience managing professional social media content strongly preferred 
• Experience leveraging tools to curate and plan social media content 
• Experience with engaging the senior population over social channels in a professional setting preferred