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Head of Marketing

Arctic Snow and Ice Control

Head of Marketing

Frankfort, IL
Full Time
Paid
  • Responsibilities

    Arctic Snow and Ice is looking for a Marketing Manager to direct and establish marketing strategies and initiatives that propel sales, strengthen brand recognition, and boost customer commitment. The Marketing Manager will be responsible for generating and executing a thorough marketing plan that includes market research, product creation, advertising, public relations, and event planning to effectively target our dealer network.

    RESPONSIBILITIES:

    • Construct and execute a comprehensive marketing plan that includes market research, online campaigns, product development, advertising, public relations, and event planning

    • Collaborate closely with the sales team to ascertain that marketing efforts are in line with sales objectives

    • Administer the marketing budget and monitor ROI

    • Construct and carry out digital marketing campaigns

    • Establish and maintain relationships with media outlets and industry influencers

    • Measure and report the success of marketing campaigns and initiatives

    • Stay informed with industry trends and competitor activity

    QUALIFICATIONS:

    • Bachelor's degree in Marketing, Business Administration or related field

    • 5-10 years of experience in marketing preferred

    • Solid understanding of digital marketing techniques, including SEO, SEM, and social media

    • Experience in project management

    • Great written and verbal communication skills

    • Solid leadership and team management skills

    • Experience in the manufacturing industry is desirable

    • Demonstrated ability to drive sales and strengthen brand awareness

    BENEFITS:

    401K & company match

    Medical insurance

    Dental insurance

    Vision plan

    Life insurance and disability

    Paid Vacation Time

    You should have the capacity to:

    • High-level Operations Analysis
    • Excellent Communication Skills

    SALARY INFO:

    $31.25 - $45.67 / HR