Arctic Snow and Ice is looking for a Marketing Manager to direct and establish marketing strategies and initiatives that propel sales, strengthen brand recognition, and boost customer commitment. The Marketing Manager will be responsible for generating and executing a thorough marketing plan that includes market research, product creation, advertising, public relations, and event planning to effectively target our dealer network.
RESPONSIBILITIES:
Construct and execute a comprehensive marketing plan that includes market research, online campaigns, product development, advertising, public relations, and event planning
Collaborate closely with the sales team to ascertain that marketing efforts are in line with sales objectives
Administer the marketing budget and monitor ROI
Construct and carry out digital marketing campaigns
Establish and maintain relationships with media outlets and industry influencers
Measure and report the success of marketing campaigns and initiatives
Stay informed with industry trends and competitor activity
QUALIFICATIONS:
Bachelor's degree in Marketing, Business Administration or related field
5-10 years of experience in marketing preferred
Solid understanding of digital marketing techniques, including SEO, SEM, and social media
Experience in project management
Great written and verbal communication skills
Solid leadership and team management skills
Experience in the manufacturing industry is desirable
Demonstrated ability to drive sales and strengthen brand awareness
BENEFITS:
401K & company match
Medical insurance
Dental insurance
Vision plan
Life insurance and disability
Paid Vacation Time
You should have the capacity to:
SALARY INFO:
$31.25 - $45.67 / HR