Job Description

Arhaus is seeking an Email Marketing Specialist to join our marketing department. This position will be located in the Boston Heights, OH office. The Email Marketing Specialist role will be responsible for the planning, execution, and ROI of all email programs including promotional, transactional, and triggered email campaigns. This position plays a major role in driving Email Marketing strategy for the brand, including but not limited to messaging and content, cadence and frequency, segmentation, A/B testing, and creation of optimal journeys.

This position reports to the Senior Manager, Email and Relationship Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Leverage a deep understanding of the customer journey to develop and optimize personalized and multi-touch experiences in the email channel.
• Work with the creative, marketing, eCommerce, buying, and inventory teams to develop promotional, transactional and triggered email campaigns according to the brand and promotional calendars.
• Strategize, recommend and implement new ways to increase email marketing revenue and engagement utilizing A/B testing, segmentation, new triggered campaigns, and email collection programs.
• Oversee and direct email content, checking for accuracy and proofing all messaging in conjunction with marketing leadership.
• Set up, test, and launch all emails according to schedule and segmentation/suppression logic.
• Work with internal web development and web sales teams, and third-party vendors to execute triggered emails.
• Monitor multi-channel email collection efforts and distribution of incentives.
• Monitor all email creative for CAN-SPAM compliance prior to deployment.
• Update weekly and monthly KPI reporting, analyze data and identify trends to improve overall email performance, focusing on file growth, engagement, conversion, AOV, and ROI.
• Stay current with industry best practices for email and digital marketing with an emphasis on improving performance and implementing process enhancements to improve program efficiencies.

MINIMUM SKILLS AND REQUIREMENTS

• 2+ years experience in email marketing
• Experience with content personalization and journey automation
• Experience with Google Analytics
• Experience sourcing and implementing new technology to drive email revenue and engagement
• Creative problem-solving and multi-tasking skills
• Effective oral and written communication skills
• Excellent interpersonal skills
• High level of attention to detail
• Strong analytical skills
• Self-motivated and a self-starter
• Experience with Adobe Photoshop, SQL, HTML AmpScript skills a plus

Company Description

Arhaus offers original handcrafted designs at 70+ privately owned and operated store locations in the U.S. and online at arhaus.com. Headquartered in Boston Heights, Ohio, we collaborate with skilled artisans from around the world to create (and recreate) pieces that reflect many cultures, from Italy to Indonesia. The end result is an eclectic mix of designs that are exclusive to our stores and the website. Today, nearly 50 percent the product assortment is made of recycled material—everything from glass, to metals like copper and reclaimed wood from buildings no longer standing and vessels no longer set sail. Timbers are either reclaimed or sustainably sourced. A Port City Called Arhus: The Danish port city Århus (pronounced ohr-HOOSE) inspired the name. John came across Arhus on a map and took an immediate liking. After a few minor modifications, “Arhaus” represented the warmth and luxury of the then (and now) home furnishings offered. Store Footprint: Stores average 20,000+ sq. ft. and are filled with one-of-a-kind handcrafted home furnishings reflective of a distinct global point-of-view. Product Assortment: Sofas, sectionals and statement chairs, outdoor furnishings, dining tables and chairs, buffets and hutches, rugs and specialty floor coverings, bedroom and office furniture, bedding, accent pillows and throws, and seasonal accessories. – less