Job Description

The ACA’s Marketing Manager assists in executing all marketing, communications, and brand storytelling content initiatives across multiple paid, earned and owned media channels to drive awareness, preference and engagement. This individual is knowledgeable about content and channel optimization, brand consistency, social media, segmentation, analytics and meaningful measurement. The Marketing Manager will work collaboratively to develop and implement a successful strategy that will drive the organization’s efforts in maintaining its position as the leader in business recruitment, retention and expansion efforts for the State of Arizona.

Candidates should have a working knowledge of Pardot (or similar Email Management Platforms), Google Analytics, Social Media Platforms, Content Management Systems (preferably Umbraco) and be comfortable drafting and editing digital content.  This role also requires collaboration with cross-team stakeholders to help launch their marketing initiatives. It’s important that this individual not only collaborates well, but instills confidence with key stakeholders across the organization.

PRIMARY RESPONSIBILITIES

• Collaborates with internal and external agency teams to support requests related to social media channels, blogs, email, events, PR activities and paid media.
• Owns email marketing execution, managing intake, execution, measurement and optimization of email marketing while collaborating with teammates across the entire organization.
• Serves as a liaison between internal teams and external creative partners by drafting project briefs, securing estimates, and managing deliverables from start to completion.
• Supports data vetting, cleaning and fulfilling for highly-targeted outreach campaigns.
• Contributes to maintenance of master marketing calendar in partnership with the Communications Director, Public Relations Director and Content Strategy Director and VP of Events.
• Creates individual social media communications campaigns as needed.
• Gathering platform data and social channel analytics and maintaining month-over-month metrics for high-impact reporting dashboards.
• Maintaining standards, systems and best practices (both human and technological) for content creation, curation, distribution, maintenance, content retrieval and content repurposing.
• Proofreading and editing old and new copy for web, mobile, social and print as needed
• Social media community management.
• Contributes to creation and distribution monthly and weekly email requests within Pardot.
• Maintains integrity of email marketing and data hygiene of the email marketing platform.
• Updates website, mobile app and blog sites through Umbraco CMS system.
• Creation of Powerpoint presentations as needed.
• Provides support for all event needs including the management of on-going virtual event programming on behalf of the ACA.

SKILLS AND REQUIREMENTS

• A minimum of three professional years of experience preferred
• Analytical
• Curious
• Creative
• Collaborative
• Extremely detail oriented
• Strong project management skills
• Able to work in a fast-paced, quickly changing environment
• Able to think through a situation and solve a puzzle with only half the pieces
• Able to understand different audience segments and adopt the mindsets of different users interacting with a particular channel or piece of content
• Adobe Creative Suite knowledge is a plus
• Umbraco CMS knowledge is a plus
• Advertising agency experience is a plus
• Pardot experience is a plus
• Google Analytics certification is a plus

Our ideal candidate will have a passion for all things marketing as well as a love for the State of Arizona! This individual should exhibit dynamism, attention for detail and proactivity. The Marketing Manager is a high-achieving member of the team unafraid to push boundaries and strive for an exceptional creative output.

Company Description

The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy. The ACA uses a three-pronged approach to advance the overall economy: recruit, grow, create – recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries. The ACA is overseen by a public-private sector board composed of Arizona leaders in business and policy. The board is overseen by Arizona Governor Doug Ducey and co-chaired by Brian Mueller, President and CEO of Grand Canyon University. Joining them on the board is a group of prestigious private-sector business leaders, elected officials and university presidents. The ACA’s executive management team drives the organization’s day-to-day operations, ensuring it maintains focus on the recruitment of quality companies and jobs to the state of Arizona. This team brings together the best and brightest in economic development, management and communications.