Can you translate complex SEO data into actionable customer-facing insights?

Are you exceptional at using data and logic to defend recommendations to internal and external stakeholders, and are you always seeking to learn from each experience?

Do you love to question the data and find what others may have missed?

Are you someone who always seeks to connect your work performance to the value delivered to your clients?

Do you believe that SEO is much more than meta tags and titles?

Do you want to join a passionate, award-winning SEO team that leverages proprietary artificial intelligence and machine-learning tools to drive traffic, engagement, and ultimately value to our clients?

If the answer is yes, then Arteric might be the perfect place to come and spend a couple of years.

In this role, you will leverage our custom-built tools in addition to the industry's leading enterprise SEO tools, like Conductor, DeepCrawl, and Adobe Analytics.

You will learn to master these tools through regular training sessions while executing on the strategies informed by our data science practice.

Finally, we will send you to SEO conferences such as SMX East to further refine your skills.

ABOUT YOU

• You can execute against formal processes, and you want to learn from the smartest/best SEO people in the world
• You can articulate the process and rationale for a content audit, a technical SEO audit, SERP analysis, and keyword research
• You have the capacity and motivation to implement best practices while at the same time innovating beyond them
• You are not too proud to get your hands dirty doing data collection, execution, etc.
• You have presented “in front of the room to clients” and do so in a confident and polished way
• You have a very strong understanding of Google Analytics, Search Console, Google Trends, and Excel
• You have experience in being accountable for measurable and quantifiable results
• You are obsessed with the details
• You are insatiably curious about how search engines work and why different sites rank

AS AN SEO STRATEGIST, YOU WILL

• Own the end-to-end SEO implementation (planning, execution, and tracking) for the assigned brands
• Be 75% focused on data acquisition, (competitive) analysis, and assessing and presenting recommendations and 25% focused on implementation planning, execution, and tracking as well as client communication and management
• Assess, prioritize, and present to clients recommendations based on insights from data acquisition and analysis
• Regularly use and have a high degree of knowledge of SEO Tools like SEMrush, Moz, Raven Tools, Authority Labs, Google Lighthouse, and Screaming Frog (experience with other tools not-listed here will be considered)
• Support website development with WordPress and Adobe Experience Manager
• Conduct and produce comprehensive SEO audits
• Create and deliver customer-facing presentations of findings and recommendations

REQUIREMENTS

• Hands-on SEO experience for a large portfolio of brands
• Hands-on multi-year SEO experience in pharmaceutical or biotechnology marketing
• Digital agency experience (digital marketing: SEO/SEM/analytics; web development/design)
• Experience with a large portfolio of brands or high-traffic websites
• Healthcare experience required, pharmaceutical experience preferred
• Experience with Google Webmaster Tools and other SEO tools, experience with Enterprise tools preferred
• Strong written and verbal communication skills, client-facing experience preferred

OTHER QUALIFICATIONS THAT WILL SUPPORT YOUR CANDIDACY

• Digital marketing certifications (eg, Google Analytics & AdWords)
• Experience with automation of dashboard/reporting
• Experience in building websites/webpages (JavaScript, HTML, and CSS)
• Programming skills in Python or R
• Advanced mathematics or statistics degree
• Direct work experience in healthcare/pharma
• Experience with Conductor or BrightEdge

WHAT'S IN IT FOR YOU

If you've made it to this point in reading this post, then you are probably already thinking, “this is all great, but what's in it for me?”

At Arteric, you will work side-by-side with our incredibly seasoned and talented developers to identify new and unique ways to apply data science and machine learning to SEO challenges. For example, we have used AI technology to build proprietary tools to help inform our SEO work. One tool uses machine learning and natural language processing to identify signals hidden in hundreds of thousands of user interactions. Another tool analyzes competitors' content vs our client's website to assess relative power and authority across topics.

With those same teams, you will work to identify best-practices for technical SEO that can be standardized into Arteric's technology development process. This will allow you to expand your SEO skills with advanced analytics techniques in a one-of-a-kind way.

ABOUT US

At Arteric, our mission is to explore the boundaries of the possible and create life-changing experiences through feature-rich, defect-free deliverables that work everywhere and every time. We do this every day by connecting patients, caregivers, and healthcare providers to the information patients need to live longer, healthier lives.

The hallmark of our work is superior execution and the relentless pursuit of quality. In 2018, Arteric was named to MM&M's Agency to Watch list. In 2019, MM&M included Arteric in their Agency 100, a list of the top 100 healthcare marketing agencies in the US. Earlier this year, Gartner described Arteric as an agency that is creating value with AI and machine learning. This was in recognition of the thought leadership on SEO and AI that the firm has demonstrated with speaking engagements at 20+ digital marketing conferences over the past two years. Additionally, in 2018 Arteric won 15 design/UX Awards and powered through the year with 40% growth, a trend that continues in 2019.

We do all of this without office politics and BS. We take pride in having a culture that is friendly and supportive. We know that together we can and do find the answers that we need for creating value and growth for our customers—because together, we are the experts in digital marketing.

This position will be remote indefinitely until the threat of COVID passes.

Arteric is an Equal Opportunity Employer in compliance with the laws prohibiting discrimination on the basis of race, color, sex, age, marital status, religion, national origin, disability, or any other legally protected status.