Benefits:

Bonus based on performance

Employee discounts

Free uniforms

Health insurance

Job Overview

The Assistant General Manager (AGM) plays a key leadership role in delivering an exceptional member experience while supporting overall club operations, team performance, and revenue growth. The AGM will help lead, motivate, and develop staff to achieve club goals while ensuring the highest standards of customer service, cleanliness, and operational excellence are maintained.

This position requires a strong leader who can drive results, uphold the integrity of the Crunch brand, and create a positive, high-energy environment for both members and team members.

Reports To: General Manager

Qualifications

Bachelor’s degree preferred

Minimum 4 years of management experience required

Fitness industry management experience preferred

CPR Certification required

Excellent written and verbal communication skills

Strong leadership and team development abilities

Ability to multitask and thrive in a fast-paced environment

Key Responsibilities

Leadership & Operations

Demonstrate a thorough understanding of all company policies, procedures, and standard operating practices

Support daily club operations to ensure a clean, safe, and welcoming environment

Communicate and enforce club policies and procedures consistently

Lead by example and foster a positive, team-oriented culture

Make sound decisions and solve problems effectively in a fast-paced environment

Recruit, hire, train, and develop high-performing team members

Hold staff accountable to company standards and expectations

Sales & Revenue Growth

Lead, motivate, and support the team in achieving membership and revenue goals

Drive membership growth through promotions, outreach, and lead generation initiatives

Ensure proper lead tracking and follow-up procedures are consistently executed

Communicate all club promotions and company initiatives clearly to staff

Support the execution of sales strategies to maximize club performance

Member Experience

Deliver outstanding customer service and ensure members receive a high-quality fitness experience

Address member concerns professionally and promptly

Promote a welcoming and energetic club atmosphere that reflects the Crunch brand

Preferred Skills

Strong leadership and motivational skills

Excellent organizational and administrative abilities

Strong customer service mindset

Creative problem-solving and management techniques

Proficiency with computers and basic business software

Ability to manage multiple priorities effectively

Why Join Crunch?

At Crunch Fitness, we’re committed to creating a fun, inclusive, and motivating environment where both members and employees can thrive. If you’re passionate about fitness, leadership, and delivering an exceptional experience, we’d love to hear from you.