An Assistant Store Manager is a part of a store’s managerial team. They have the authority to make decisions regarding store operations. Their day-to-day duties and responsibilities include:

• Creating a welcoming environment for customers in the store
• Providing excellent customer service
• Keeping a high level of cleanliness and hygiene in the store
• Motivating staff members to meet and surpass targets
• Passing on managerial communications to other members of staff and ensuring that these are implemented
• Maintaining and monitoring store inventory
• Training staff members and pursuing their own training in-store as well
• Ensuring that the store is clean, safe and presentable for customers
• Developing as a potential leader and potential Store Manager
• Taking over responsibility for the store if the Manager is absent