Benefits:

Employee discounts

Flexible schedule

Opportunity for advancement

Training & development

Do you have a passion for people, leadership, and customer service? Are you motivated to help lead a team, create an upbeat environment, and ensure every customer feels welcomed? This might be your dream job!

At Alabama Outdoors, we’re serious about providing an incredible customer experience in an active, fun, lifestyle clothing environment.

We are looking for friendly, energetic, and engaging Assistant Store Managers who love leading people, developing team members, and setting the tone for excellence on the sales floor. This role focuses on customer service, staff development, and floor leadership.

Position Summary The Assistant Store Manager works alongside the Store Manager to: ● Ensure staff are properly trained and developed to create a warm, welcoming, customer-first environment. ● Lead by example on the sales floor, engaging with customers and modeling AO standards. ● Oversee floor coverage, making adjustments in real time to prioritize service. ● Ensure tasks such as merchandising, recovery, and floor set meet company expectations. ● Support in coaching, motivating, and growing team members. This role spends the majority of time on the sales floor leading the team and serving customers.

Position Attributes

1. Ability to lead, coach, and develop a team
2. Passion for welcoming and serving customers
3. Strong multi-tasking skills
4. Energetic, approachable, and people-first
5. Excellent communicator with consistent follow-up and follow-through
6. Organized and proactive in creating a positive store culture

Expectations and Objectives

1. Partner with the Store Manager to ensure staff are trained and consistently model AO’s customer service standards.
2. Develop the team to be welcoming and engaging through real-time training, coaching, and daily feedback.
3. Oversee sales floor coverage and ensure customers are consistently engaged throughout the day.
4. Lead by example in creating an upbeat, customer-first store environment.
5. Support Store Manager in training team members on AO standards and expectations.
6. Contribute to building a fun, positive, and customer service-focused store culture.

Position Requirements ● Experience in the retail or customer service industry, with proven ability to lead and connect with customers ● Previous supervisory or leadership experience preferred ● Excellent communication and interpersonal skills ● Strong organizational and people-development abilities ● Ability to lift or move up to 50-pound boxes or racks ● Must be able to work a flexible schedule, including nights, weekends, and holidays ● Ability to remain on your feet for extended periods of time ● Proficiency with POS systems; Excel knowledge is a plus

Keys to Success at Alabama Outdoors

1. Passion for People – Deliver excellence and engaging customer service. Treat every customer like they are the most important customer of the day — for every single person who comes into our stores.
2. Passion for Products – Strive to be the expert on key products so you can confidently share and highlight what we offer.
3. Passion for Excellence – Strive for high standards in service, training, and team development.
4. Passion for Leadership – Lead by example, motivate your team, and grow into a strong store leader.

How to Apply Please include/attach a cover letter detailing why you would be a good fit for this position, along with your resume. Applicants with a cover letter will be considered first. Please include any related experience in retail, customer service, or leadership.