Job Description

We're searching for a smart and hungry Associate Consumer Insights Manager. This important role will shape our approach to launching new products and expanding our brand's presence within the creative project making category. You will execute Cricut’s research agenda, transforming consumer excitement and needs into marketing strategies, new product concepts, and improved consumer experiences. Collaborating closely with product and marketing managers, you will design, gather, and analyze research data, translating insights into marketing, product, and experience strategies.

The range of studies you’ll work on spans the gamut, from brand awareness/equity/health trackers, NPS tracking studies, price optimization studies, positioning and/or targeting studies, consumer segmentation, attitudes and usage studies, and concept and campaign testing, to syndicated data analysis. The ideal candidate will have experience conducting qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies.

Responsibilities:

• Design and execute adhoc research projects, quant or qual, from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires or discussion guides, programming surveys or screeners, fielding surveys or recruiting for qualitative studies using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendations
• Analyze large survey-based datasets (including syndicated datasets) and conduct higher-level analysis, including driver analysis
• Conduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies
• Provide design, execution, and analysis support to research projects your Consumer Insights teammates are leading
• Assist in maintaining and evolving tracker studies, such as brand health or NPS
• Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
• Employ team, industry, and research-on-research best practices in your work
• Ensure stakeholder buy-in, taking care that stakeholders have a stake in, digest, and know how to apply research findings
• Partner with cross-functional teams, using insights to drive alignment, action, and win-win outcomes
• This is a hands-on role, with potential to manage vendors

Qualifications

• 5+ years of consumer insights experience in a corporate, matrix-like environment, ideally on the research supplier side
• Deep experience designing and executing quantitative or qualitative research studies from start to finish
• Experience designing, maintaining, and evolving tracker studies
• Experience analyzing large survey-based datasets and conducting analysis using SPSS
• Skilled at insight generation and synthesis across studies
• Knowledge of and adherence to research best practices
• Detail-oriented; ensures reporting is accurate and put into the right context
• Strong project management skills; ability to juggle multiple projects at one time and self-prioritize workload
• Excellent communicator and cross-functional relationship builder
• Team player who prioritizes team and business needs
• Exceptional self-management skills and high EQ
• Entrepreneurial spirit, with passion for process improvement
• Experience managing vendors a plus
• Bachelor’s degree, preferably in the social sciences; advanced degree is a plus

Additional Information

Compensation Range: $80k-$138k

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.