Job Description

Are you obsessed with bringing to life meaningful innovations that delights customers? Do you want to scale a key pillar of monetization for a fast-growing pioneer in creative technologies? Are you a proven and inspiring product manager who delivers results in a fast-paced and cross-functional environment? Cricut’s consumable & accessory portfolio is a key part of our overall product ecosystem, and empowers our members to create a variety of projects through our broad portfolio of materials ranging from Vinyl, Iron-On, Infusible Ink, Wood, and much more.

We are hiring an Associate Global Product Manager to drive net sales and profitability and make Cricut materials & accessories the brand of choice. Working closely with product development, marketing, sales, operations, & quality, your responsibilities will be to develop and launch materials for product ecosystems, create and bring to market a portfolio of innovation for existing consumers, partner with key channels for assortments/marketing/pricing, drive cost savings initiatives, and keep a pulse on competitive activity and business tracking. You’ll be working in a highly collaborative and cross-functional environment, partnering closely with the product management teams for our machines, heat presses and digital content. The ideal candidate is a self-motivated, driving a complex product portfolio by leveraging deep consumer and market insights and applying critical thinking in key business decisions. You must be a hands-on strategic thinker, outstanding storyteller, and passionate with delivering amazing customer experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Lead the portfolio lifecycle for Consumables & Accessories products, from inception to end of life.
• Create global product business plans, including product value proposition, positioning, forecasting, P&L management, etc.
• Develop product requirements in partnership with engineering and operations teams, and gain cross-functional alignment.
• Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies.
• Continuously monitor and drive adjustments to product portfolio based on key performance indicators
• Build internal presentations to effectively communicate our portfolio to key stakeholders.
• Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing.
• Maintain project status and data within Product Management system.
• Lead development of product packaging in conjunction with marketing and creative teams.

Qualifications

• Please note this role requires you to live in (or relocate to) the Salt Lake City metropolitan area within commuting distance from our office, and that you work in office 4-5 days each week (M, T, W, Th are required). We will not relocate individuals internationally.
• MBA preferred or bachelor’s degree
• Three (3) or more years of Consumer Product Management and/or Consumer Brand Management experience is required.
• Experience in CPG highly desired.
• Strategic thinking —must be proficient and comfortable with developing solid product strategies in non-structured environment.
• Passion for innovation – a strong track record of delivering innovation from idea through launch.
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do what it takes to get the job done.
• Excellent communication skills – demonstrated use of written, presentation and verbal skills. Must be able to communicate business and product stories in concise compelling way to drive alignment and buy-in across the organization.
• Working at all levels – proven ability to drive strategic thinking about product direction as well as diving into the details to fully deliver successful product launch.
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results.
• Data-driven decisions – know how to get and analyze data to make business decisions, with a mix of sales data, consumer research, social listening, and market reports.

Additional Information

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.