Job Description
(60%) Oversee all aspects of partner level digital media planning and buying
- Responsible for managing multi-million-dollar annual media investment
- Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs
- Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities
- Execute & optimize media buys and testing through self-service ads manager tools
- Provide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementation
- Coordinate with Advertising to develop creative that is appropriate for platform(s) environment
- Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support
- Maintain documentation around performance and Domino’s best practices
- Maintain accurate media plans, budgets, and timely reporting
- Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative
- Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status
- Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget
- Negotiate with partners to secure efficient media rates, and added value opportunities
(40%) Responsible for paid digital media analytics and metrics
- Work with manager, and Decision Science to design and analyze test and evergreen media performance
- Develop insights based on testing results for ongoing platform optimization
- Coordinate media and creative data deep dives Decision Science, media partners, and other stakeholders
- Use data to identify opportunities to improve program effectiveness
- Lead trafficking, QA, and tagging efforts to ensure data integrity
- Present strategic opportunities and campaign performance to senior leadership