Reports to: Senior Vice President of Client Relations
Classification: Full-Time, Salaried Exempt
Location: Remote (U.S.)
COMPANY OVERVIEW
enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.
POSITION OVERVIEW
The Associate Vice President of Digital Strategies provides strategic leadership for enrollmentFUEL's digital pillar and serves as the primary advisor on digital marketing strategy for client-partner campaigns. The role leads the development, execution, optimization, and measurement of digital marketing initiatives designed to achieve client-partner enrollment goals and deliver measurable results. The AVP is responsible for client retention and driving growth in their pillar area.
KEY RESPONSIBILITIES
- Serve as the primary strategic advisor to client institutions on digital advertising initiatives
- Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners
- Analyze past campaign performance to develop strategies that optimize ad budget and maximize outcomes
- Oversee the development of keyword strategies, advertising copy, landing page content, and creative assets that drive engagement and conversion
- Build trusted relationships with senior institutional leaders
- Support retention and growth within client partnerships by identifying opportunities to expand digital and related enrollment services
- Manage digital marketing and marketing automation team members
- Serve as enrollmentFUEL's internal subject matter expert on digital marketing
- Contribute to the continued development of enrollmentFUEL's digital marketing methodologies, tools, and solutions
- Partner with the sales, client services, and operations teams to support discovery conversations, solution design, and proposals where digital marketing expertise is required
- Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership within the higher education community
TRAVEL
Periodic travel may be required; 2–4x per year
SUPERVISORY RESPONSIBILITIES
The Associate Vice President of Digital Strategies supervises the Digital Marketing pillar (team), including digital, marketing automation, and SEO staff members.
QUALIFICATIONS
- Bachelor's degree in Marketing, Advertising, Communications, or a related field required; Master's degree preferred
- Extensive experience developing, managing, and optimizing digital marketing campaigns; experience in higher education marketing preferred
- Comprehensive knowledge of digital marketing platforms, influencer marketing, search engine and AI optimization, advertising metrics, analytics, and a willingness to stay abreast of emerging industry trends
- Adaptability regarding new and changing processes and product changes
- Demonstrated leadership and communication skills, with the ability to collaborate effectively across teams in a remote environment
- Strong organizational, project management, and problem-solving abilities
- Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and other digital marketing content creation tools
EEO STATEMENT
enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws.