Job Description
The Audience & Marketing Manager participates in the strategic development and execution of innovative, data-driven audience growth and marketing campaigns. They will sit within the Audience Strategy & Growth team and focus on expanding and diversifying TED’s audiences at the top-of-funnel, nurturing their engagement and identifying ways to build their loyalty. They’ll work closely with teams across media, events and business units to recommend and execute marketing strategies that drive revenue for TED.
Key aspects of this work involve developing and executing campaigns and content strategies to drive new users to TED initiatives and products — including newsletters, podcasts, events, Membership, TED.com and more. They’ll utilize existing go-to marketing tools like email, Web banners, and social media, while also brainstorming new and exciting ways to best reach TED’s target audiences. Beyond discovery and awareness, this role will work closely with initiative stakeholders to identify ways to deepen audience loyalty and retention, and to nurture strategies that support conversion goals. The Audience & Marketing Manager will also support and build TED’s culture of data-informed decision-making, helping to support org-wide audience research and data projects, create structures around marketing performance reports and translate data into actionable insights.
Role & Responsibilities
Audience & Marketing Strategy
Develop and execute organic and paid strategies to drive awareness and engagement with key TED initiatives, not limited to TED.com, newsletters, podcasts, events, and Membership.
Work with cross-departmental stakeholders and product owners to develop audience growth strategies that support goals across awareness, engagement and conversion
Create, socialize and implement comprehensive multi-channel campaign proposals
Own and execute SEO and SEM strategies to increase discoverability, drive qualified traffic, and inform long-term audience acquisition plans
Identify ways to tap into external brands, content creators and industry leaders as a way to grow priority audience segments for TED
Support TED’s larger brand and marketing goals by creating and maintaining unified and cohesive approaches across all initiatives
Provide strategic guidance and editorial oversight for copywriters, designers and product teams to optimize campaigns to meet TED’s marketing goals
Develop and manage audience lists that serve email marketing campaigns
Data + Insights
Analyze campaign performance, identify takeaways and insights, uncover areas of improvement and socialize findings with stakeholders across the org
Utilize analytics, survey feedback and competitive insights to optimize marketing across channel, messaging and creative
Support the creation and refinement of data-backed audience personas
Partner with TED’s Tech team to develop and hone reporting structures
Support the development and execution of brand and audience studies
Inform organizational efforts to organize and systemize audience data
Operations & Project Management
Oversee and help to manage the team’s project roadmaps and deliverables
Work closely with Brand Creative team and designers to convey asset requirements, campaign approaches and timelines
Manage relationships and nurture collaborations with a variety of internal and external stakeholders to ensure campaign, team and organizational success
Provide copywriting and copyediting support as necessary
Serve as additional support on ad building across Web and newsletters as necessary
Qualifications
Additional Information
SALARY RANGE: $75,000 - $90,000.
BENEFITS
TED Conferences LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume and cover letter.