JOB LEVEL
P30
EMPLOYEE ROLE
Individual Contributor

The Growth Marketing & Insights (GMI) organization offers unbiased customer research, marketing evaluation, and performance tracking to support Adobe’s business goals. Within GMI, the B2B Applied Analytics team facilitates data-informed decision-making across Marketing, Sales, and GTM teams in Adobe’s B2B segments.

We are seeking a B2B Applied Analyst who will lead efforts to measure, analyze, and increase performance across the entire marketing and sales funnel. This role will focus on boosting marketing efficiency, sales pipeline health, and the critical handoff between marketing and sales to improve conversion and revenue impact. The position combines analytical rigor, technical proficiency, and cross-functional collaboration to deliver scalable insights that drive growth.

What You'll Do

• Develop and improve measurement frameworks for marketing and sales funnel benchmarks, ensuring alignment with strategic business goals and enabling consistent tracking of performance across stages.
• Analyze Marketing funnel performance from marketing engagement through sales conversion, identifying bottlenecks and opportunities to improve pipeline velocity and deal progression.
• Optimize marketing-to-sales handoff by crafting analytics that measure lead quality, conversion timing, and engagement efficiency, and recommending process improvements for SDR and AE workflows.
• Conduct root cause analysis on performance trends and anomalies, providing actionable insights to refine campaign strategy, audience targeting, and segment prioritization.
• Partner with Marketing Operations and Sales Ops teams to integrate marketing analytics into broader business performance reviews and forecasting models.
• Translate business needs into analytical solutions by collaborating with data scientists, engineers, and business partners to define requirements and deliver scalable tools.
• Build and implement dashboards and reporting frameworks that track campaign efficiency, lead progression, and sales conversion across the full funnel.
• Deliver actionable insights and recommendations through compelling storytelling and visualization tailored to executive and operational audiences.
• Promote cooperation across Marketing, Sales, and GTM teams to make sure analytics are incorporated into decision-making processes.

What You Need to Succeed

• More than 8 years of experience in B2B marketing analytics, sales funnel analytics, or monitoring business performance.
• Demonstrated skill in converting marketing and sales business inquiries into technical specifications and analytical answers.
• Deep knowledge in B2B marketing strategy, campaign measurement, lead management, and pipeline analytics.
• Proficiency in SQL, Advanced Excel, and Python/R for data analysis and modeling.
• Experience leading internal analytics products or platforms, with a focus on scalability and impact.
• Strong communication skills with a proven ability to influence senior collaborators through data-driven storytelling.
• Degree or equivalent experience in Marketing, Statistics, Finance, Computer Science, or a related field.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $109,000 -- $200,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $138,600 - $200,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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