JOB LEVEL
M60/P60
EMPLOYEE ROLE
People Manager
The Opportunity
Are you a B2B expert? The Growth Marketing & Insights team is hiring a Director for B2B Growth Marketing Performance Analytics. In this strategic, global, hands-on leadership position, you will establish and carry out the performance analytics vision that fuels B2B growth across all funnel stages-from marketing stimulus through to pipeline, revenue, and customer expansion. This role lets you build the future of B2B marketing at Adobe!
Your responsibilities include managing performance analytics, establishing objectives, and preserving ongoing performance narratives and optimizations for Adobe’s ICX and Corporate B2B segments. This role partners with Growth Marketing, Sales, GTM, Marketing Operations, and Executive Leadership to make sure performance is observed consistently, advanced progressively, and conveyed clearly.
This position coordinates two functions:
Growth Marketing Analytics Sales Analytics & Insights
Both functions aim to drive growth faster by integrating marketing and sales effectiveness tracking, applied analytics, and optimization recommendations across the complete customer journey. This is a highly visible and critical role to deliver the next phase of our growth!
Ideal candidates bring extensive experience in B2B performance analytics along with a thorough knowledge of marketing and sales processes. They have a deep familiarity with marketing operations and can direct teams within a complex organizational environment. Achieving success in this role depends on excellent skills in analytical storytelling, a commanding executive presence, and the capacity to translate insight into action.
What you'll Do
Define and direct the B2B performance assessments strategy across business segments. Establish open performance evaluation frameworks that relate marketing and sales initiatives to pipeline, revenue, and growth results. Own target setting methodologies, benchmark definitions, and goal management across the funnel. Provide a consistent, trusted performance narrative for executive and senior leadership audiences. Lead, guide, and develop high-performing analytics teams across Marketing and Sales.
Growth Marketing Analytics
You will collaborate alongside Growth Marketing and LCM teams to review and boost campaign, channel, and segment outcomes. Deliver applied analytics that inform investment decisions, media and channel optimization, and audience strategies. Develop testing frameworks and learning agendas to continuously improve marketing efficiency and return on investment. Transform performance data into clear insights and recommendations for improvement that encourage growth.
Sales Analytics & Insights
You will lead sales analytics and insights to drive pipeline, conversion, and revenue performance. Partner with Sales, GTM, and Operations teams to align metrics & performance reporting. Set Sales outreach targets, measure attainment, and provide sales feedback to marketing. Identify growth opportunities and performance gaps across accounts and segments. Enable data-driven decision-making through actionable insights and analysis.
Cross-Functional Collaboration & Influence
Performance Optimization & Storytelling
What you need to succeed
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $171,900 -- $339,850 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $234,700 - $339,850
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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