B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)

H

HIP

B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)

Remote,
Full Time
Paid
  • Responsibilities

    This is a full-stack marketing role with a strong client-facing component. You will conduct audits, build strategies, run campaigns, and manage monthly client relationships — while also owning HubSpot end-to-end to drive and track performance.

    RESPONSIBILITIES

    Internal Brand Marketing (HIP & Neon Canvas)

    • Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels
    • Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team
    • Support the internal sales team with quality, qualified lead flow from campaign activity
    • Continuously test, optimize, and improve campaign performance based on data

    Trade Shows & Events

    • Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns
    • Define clear goals and success metrics for each event and hold the team accountable to them
    • Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show
    • Measure and report ROI for each trade show and use that data to inform future event investment decisions

    B2B Client Audits & Strategy

    • Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month
    • Translate audit findings into clear, prioritized marketing strategies with defined execution plans
    • Own the strategy deliverable — not just the discovery

    Account Management

    • Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention
    • Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through
    • Proactively identify upsell opportunities, warning signs, and areas where clients need more support
    • Maintain client trust through consistent communication and follow-through

    HubSpot & Data Analysis

    • Serve as the internal HubSpot owner — responsible for the platform's integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities
    • Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts
    • Own all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platform
    • Design and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metrics
    • Manage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelines
    • Build and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention process
    • Identify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios — and use those insights to inform campaign decisions and strategy conversations
    • Ensure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts

    KEY METRICS

    • Lead quality and volume delivered to the internal sales team from paid campaigns
    • Campaign ROAS across Meta and Google for both internal brands
    • Trade show ROI — leads captured, follow-up completion rate, and pipeline generated per event
    • Client retention and satisfaction across the B2B account portfolio
    • Audit-to-strategy conversion: quality and clarity of deliverables for prospective clients
    • HubSpot reporting accuracy and timeliness across all accounts
    • Monthly check-in completion rate and client-reported communication quality

    REQUIREMENTS

    • 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work
    • Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads
    • Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients
    • HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis
    • Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations
    • Experience managing multiple client accounts simultaneously
    • Strong analytical mindset: you can look at data and know what it means and what to do next
    • Self-directed and organized

    Nice to Have

    • Experience in dental, orthodontic, or healthcare marketing
    • Agency background with exposure to multi-client account management
    • Familiarity with SEO tools
    • Content strategy or copywriting experience that supports campaign and brand work

    ABOUT US

    HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.

    BENEFITS

    • 401(k) matching
    • Dental Insurance
    • Health Insurance
    • Vision Insurance
    • Life Insurance
    • PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)

    SCHEDULE

    • 8 am- 5 pm CST
    • Monday to Friday

    COMPENSATION

    • $90,000 Base Salary + Commission
    • Total OTE (On Target Earnings) $110,000+
    • Full-time W2 position

    LOCATION

    • ****Pensacola, FL, or Memphis, TN, is strongly preferred
    • Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN, regularly