Job Description

This is a remote position

DESCRIPTION:

BIGGBY® COFFEE is seeking an experienced Social Media Marketing Manager who can develop and execute a multi-platform strategy to help increase the reach and exposure of the BIGGBY® COFFEE brand. The ideal candidate for this position has experience on brand social media strategies across an array of social channels. This highly collaborative and fast paced position will represent BIGGBY® COFFEE franchise locations and the BIGGBY® COFFEE brand/story.

CULTURAL VALUES & ENVIRONMENT:

At BIGGBY® COFFEE we are committed to supporting people in building a life they love. Our organization is an aspiring conscious company. Acceptable candidates will possess a desire to grow and a willingness to share as a professional and individual.

OUR CORE VALUES:

• Love Unconditionally – Have faith in people and assume their good intentions. Extend grace at no extra charge and illuminate every interaction with love.
• Be Better – Harness the power of limitless possibilities, seek to discover the undiscoverable, believe in the unknowable, and embrace constant evolution.
• Live Consciously – Be present, self-aware and mindful of others. Know who I am and who I want to be. Always have a positive impact on those around me.
• Have Courage – Recognize fear, but challenge what I am afraid of. Be bold, take leaps and embrace the potential to fail. Do the brave thing.
• Kick-Ass – Work with enthusiasm, intensity and passion. Stay focused and give it everything I’ve got. Push limits and go beyond expectations.

RESPONSIBILITIES:

The following are the specific areas of responsibility for the Social Media Marketing Manager:

• Management of Brand Storyteller Team and system.
• Develop a digital advertising strategy (organic and paid) on social sites such as, Facebook, Instagram and TikTok that align with brand standards and BIGGBY COFFEE franchises.
• Development and management of systems to coordinate local and regional social marketing.
• Curation and distribution of value-add content.
• Increase KPI performance on social media channels. (i.e Facebook, Instagram, Twitter, LinkedIn and TikTok)
• Developing and monitoring of a BIGGBY® COFFEE influencer program.
• Work with our Fanatic Factory (customer service team) to develop response system.
• Ability to determine what creative design and development resources are needed for projects or campaigns. Ability to create marketing content as needed—graphics, copy etc.
• Participates in cross-collaboration with Marketing Director, and Marketing Managers to ensure brand and promotional alignment.
• Ability to organize, interpret and explain customer data.
• Strong communication skills, comfortable with public speaking

EXPERIENCE:

• Franchisee or franchisor experience preferred
• Proven ability to work within budgetary guidelines
• High competence in digital marketing, social media marketing, and content marketing
• Hands-on experience with CRM software, project management software, and MS Office Suite
• Ability to analyze data and prepare meaningful reports
• Strong communication skills, comfortable with public speaking
• Experience with Google Analytics a plus

REQUIREMENTS:

• 3-5 years social media experience with major brand
• Bachelor’s degree in business, marketing, communications, or equivalent experience
• Excellent organizational skills
• Systems and processes driven
• Effective time management skills
• Strong copywriting skills
• Attention to detail
• Professional and proactive work ethic
• Excellent interpersonal, written and oral communication skills
• Maintains confidentiality
• Perceiving the nature of sounds at normal speaking levels with or without correction
• The ability to receive detailed information through oral communication
• Exerting up to 20 pounds occasionally and/or up to 10 pounds frequently.
• Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer screen; extensive reading
• Reliable internet and setting to perform position remotely. Occasional evenings and weekends.

BIGGBY® COFFEE loves you for who YOU are. We exist to love people and that includes you! Global Orange Development, LLC is an Equal Opportunity Employer. We encourage and welcome all applicants, but especially those who identify as (BIPOC) Black, Indigenous, and all other People of Color. Why? Because BIGGBY® represents the future and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

Company Description

At BIGGBY® COFFEE we are committed to supporting people in building a life they love! We are a 100% franchise company that has grown to over 240 locations in 13 states since we started in 1995! Our core values are ‘Love Unconditionally’ because we want you to extend grace at no extra charge. ‘Be Better’ because we believe in the power of limitless possibilities. ‘Live Consciously’ because we recognize the benefit of being present, self-aware, and mindful of others. ‘Have Courage’ because we expect you to challenge what you are afraid of. And ‘Kick-Ass’ because we want everyone to push limits and go beyond expectations.