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Millwork Craftsman

Herschend Family Entertainment

Millwork Craftsman

Ventura, CA +1 location
Full Time
Paid
  • Responsibilities

    Job Summary

    At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across our Dollywood Resorts which includes over 600 guest rooms and 15 Food & Beverage outlets, all located in the Great Smoky Mountains of East Tennessee. Our plans are to grow our resort footprint to over 1200 rooms across five resorts at Dollywood and to add other resorts to our overall company resort portfolio.

    Under direction of the Social Media Manager, the Influencer Marketing Specialist oversees influencer strategy, influencer relationships and on-site influencers visits for The Dollywood Company. The role requires a knowledge of the influencer marketing space, a passion for relationship-building and a desire to use influencer strategy to support larger marketing campaign efforts. The specialist will run point on influencer discovery, outreach, contracting (alongside internal legal assistance), property visits and performance reporting. Ideal candidates can collaboratively strategize with marketing teams, while also collaboratively organize on-property events and visits with operational property teams. This role will also provide oversight and direction for Dollywood Insiders, allowing an opportunity for the ideal candidate to lead program growth for both Dollywood Insiders and the influencer program as a whole.

    Additionally, the ideal candidate will be able display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

    Summary of Essential Functions and Responsibilities

    What the job entails (Influencers):

    • You’ll lead the Dollywood Parks & Resorts influencer program, owning multiple influencer campaigns with leadership oversight while shaping the growth of the overall program
    • You’ll collaborate with the Dollywood Parks & Resorts creative and strategy partners to create recommendations for influencer campaigns that support social media and marketing initiatives
    • You’ll identify and vet potential content creators for brand fit and campaign applications
    • You’ll manage outreach and ongoing communication with potential influencers, fostering relationships with creators or talent managers
    • You’ll work with an internal legal team to contract potential creators
    • You’ll work alongside the team to ensure that influencer content aligns with Dollywood Parks & Resorts guidelines, briefing partners accordingly
    • You’ll track campaign performance in order to provide insights and optimizations for future campaigns and the program as a whole
    • You’ll coordinate influencer property visits and work alongside internal operational teams to properly prepare for them
    • You’ll provide secondary support for community management efforts across all Dollywood Parks & Resorts social media channels

    What the job entails (Dollywood Insiders):

    • You’ll lead the vision for the Dollywood Insiders program, spearheading its purpose and growth
    • You’ll lead discovery and outreach for the program, establishing guidelines for prospective Insiders and vetting potential candidates for brand fit
    • You’ll work with an internal legal team to contract potential Insiders
    • You’ll serve as point of communication for all Insiders, helping creators navigate guidelines and potential assignments
    • You’ll ideate and execute on-property Insider events, collaborating with Insiders and operational teams

    What we’re looking for:

    • Someone passionate about influencer marketing, culture and social media
    • Someone who is comfortable building relationships with established and up-and-coming content creators as well as talent managers
    • Someone with a lens for strategic thinking, creative prowess, and a desire to learn more about the landscape of social marketing
    • Someone with experience negotiating with influencers/talent managers and contracts
    • Someone with a passion for working collaboratively with other teams and team members
    • Someone with a knowledge and understanding of existing and emerging social media platforms (Instagram, TikTok, YouTube, etc) and recognizing compelling content across those platforms
    • Someone comfortable making sweeping recommendations for program updates and tool recommendations
    • Someone comfortable reporting on social media and influencer marketing insights
    • Someone with attention to detail and the skills to manage multiple projects through to completion
    • Someone with excellent written communication skills

    Management reserves the right to change and/or add to these duties at any time

    Required Skills

    • Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees.
    • Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work.
    • Must be self-motivated and disciplined.
    • Must be able to prioritize and complete work assignments on a timely basis.
    • Must maintain strict confidentiality and judgment regarding privileged information.
    • Must be committed to continuous improvement.
    • Must have professional appearance with good personal hygiene.
    • Must promote and support a “team” work environment by cooperating and helping co-workers.
    • Must be productive in a fast-paced, dynamic environment.
    • Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
    • Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines.
    • Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills.
    • Must show appreciation of others.
    • Able to perform duties consistent with creating a safe and secure environment for hosts and guests.
    • Able to add, subtract, multiply and divide with accuracy.
    • Able to get along with other employees to work out problems and resolve conflicts.
    • Able to comprehend instructions and retain information.
    • Able to be flexible to handle frequent changes in priorities.
    • Able to communicate effectively using standard English grammar and punctuation.
    • Able to tolerate various temperatures while working outdoors.
    • Able to operate/drive a company vehicle with valid TN driver’s license and insurance.
    • Able to meet the physical demands of the job.
    • Finger movement to write, use a computer and other office equipment.
    • Ability to lift up to 40 pounds.
    • Above average memory retention and recall.

    Required Experience

    • Minimum 18 years of age
    • Bachelor’s Degree in public relations, marketing, or related field
    • A minimum of 1-2 years in a social media or influencer marketing role
    • Direct experience with influencer discovery, owned communication, and influencer contracts
    • Experience with social media marketing or influencer marketing across Instagram, TikTok and YouTube
    • Experience with influencer software tools (e.g. Tagger) is a plus
    • Experience in the theme park, hospitality and/or tourism industry is a plus
    • Experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
    • Excellent verbal and written communication skills
    • Must successfully pass a background check and drug test
    • Must have or have the ability to obtain a TN driver’s license and state required auto insurance.

    The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.

  • Qualifications
    • Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees.
    • Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work.
    • Must be self-motivated and disciplined.
    • Must be able to prioritize and complete work assignments on a timely basis.
    • Must maintain strict confidentiality and judgment regarding privileged information.
    • Must be committed to continuous improvement.
    • Must have professional appearance with good personal hygiene.
    • Must promote and support a “team” work environment by cooperating and helping co-workers.
    • Must be productive in a fast-paced, dynamic environment.
    • Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
    • Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines.
    • Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills.
    • Must show appreciation of others.
    • Able to perform duties consistent with creating a safe and secure environment for hosts and guests.
    • Able to add, subtract, multiply and divide with accuracy.
    • Able to get along with other employees to work out problems and resolve conflicts.
    • Able to comprehend instructions and retain information.
    • Able to be flexible to handle frequent changes in priorities.
    • Able to communicate effectively using standard English grammar and punctuation.
    • Able to tolerate various temperatures while working outdoors.
    • Able to operate/drive a company vehicle with valid TN driver’s license and insurance.
    • Able to meet the physical demands of the job.
    • Finger movement to write, use a computer and other office equipment.
    • Ability to lift up to 40 pounds.
    • Above average memory retention and recall.
  • Industry
    Entertainment
  • Locations
    Ventura, CA • Simi Valley, CA