Job Description

The Communications & Digital Marketing Specialist reports to the Communications Director of the bank. This position will work collaboratively with the Communications Director and the Design and Marketing Specialist to improve the bank’s marketing and performance. This will include digital marketing, social media, internal/external newsletters, reporting, research and tracking._ _

 RESPONSIBILITIES INCLUDE:

_Digital Marketing, Social Media, Communications (in collaboration with the Communications Department Team):  _

• Development and maintenance of a digital library of relevant podcasts, videos and other educational content for both internal and external audiences. 
• Manage, develop and implement social media marketing strategies for the Bank’s social media platforms, including, but not limited to: LinkedIn, Facebook, Twitter,        Instagram.
• Mentor and train key customer-facing staff members on how best to use social media for relationship building and business development.
• Work with the Communications Director, Design & Marketing Specialist, Chief Lending Officer, Mortgage Director, Business Development Director, Retail Banking Director and Branch Leadership to help support Consumer and Business/Ag sales and marketing strategies.
• Management of the homepage and news story areas of the Bank’s Intranet (Simplify).
• Creation of Bank’s monthly newsletter (Border Connection).
• Coordinator of various projects (Scholarship Program, Children’s Financial Literacy Program, etc.)
• Communications/Marketing liaison with each site for branch activities and donations needed for special events/causes. Ensure donations and activities are highlighted on appropriate social media platforms.
• Oversee the procurement and distribution of the bank’s branded items.

Prefer a bachelor’s degree in marketing, communications or related field or formal certification recognized in the industry equivalent to a bachelor’s degree and at least 2 years’ experience with social media and/or digital marketing.

 Our benefit package includes:

• Medical, Dental
• Bank paid life insurance and LTD
• 401(k) employer match
• Employer contribution to employee H.S.A.
• PTO, Paid Holidays
• Wellness Benefits
• And much more

 Come join our great team and a family friendly organization!