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Content Marketing Manager

BP Logix

Content Marketing Manager

San Diego, CA
Full Time
Paid
  • Responsibilities

    Job Description

    COMPANY DESCRIPTION

    BP Logix, Inc. sells a unique, AI-enabled, low-code development platform that drives enterprise digital transformation, empowering teams to rapidly develop, deploy, and enhance critical digital applications— no programming required. Hundreds of organizations around the world, in virtually every sector, rely on BP Logix products and services as their digital advantage as they achieve new benchmarks for market agility, customer engagement, and regulatory compliance. Learn more about BP Logix at www.bplogix.com.

    BP Logix is positioned strongly in the rapidly growing “Low Code” software space, especially in regulated sectors like government, healthcare and higher education.  According to Forrester Research, the market for Low Code development platforms is over $10 Billion in size and is forecasted to grow at over 40%.  The serviceable addressable market for BP Logix is over $1 Billon.  The company is well regarded by Gartner and routinely receives referrals from its marque base of over 100 enterprise clients.  The company is currently launching highly differentiated workflow automation solutions to position it for leadership within niche industry verticals.  

    The company is owned by Finrock Growth Partners, a private equity firm with a 10+ year history of building businesses in the software sector.  The CEO is a serial software entrepreneur with a 15+ year track record of building world class software teams in a high growth environment.  The company believes strongly in creating a culture of mentorship and has access to broad range of resources to help its executives develop and grow.  This is a unique opportunity to work with a talented management team and join the early stages of a hyper growth enterprise software firm. 

    POSITION TITLE

    Content Marketing Manager

    Location – Remote or San Diego, CA

    Reporting to – Chad Egelhoff, Senior Director of Marketing and Demand Generation

    POSITION SUMMARY

    The content marketing manager will oversee content strategy and execution for BP Logix. This position reports to the Sr. Director of Marketing. The candidate will play a key role in helping the company develop a brand built on thought leadership through a strong content foundation. The role will require close coordination with sales, customer service and product management to curate insights and transform them into content that drives demand.

    KEY RESPONSIBILITIES

    • Develop and maintain buyer personas across multiple verticals, create/maintain brand messaging to support each.
    • Develop content to support all phases of the customer journey and ignite demand, including: blogs, social media, earned media, case studies, sales enablement, digital ads, video and presentations.
    • Ensure content is optimized appropriately based off keyword research and SEO best practices
    • Through a combination of stakeholder and customer interviews, and third-party research, develop unique and creative angles to build out content pillars and campaign messaging.
    • Monitor, track and report on content metrics in a spirit of continuous improvement.
    • Own the editorial calendar.
    • Own LinkedIn organic channel

     

    ROLE REQUIREMENTS

    • 3+ years experience in B2B SaaS content marketing
    • Previous experience in content marketing and inbound marketing concepts, including buyer personas, buyer’s journey, campaign development and SEO
    • Excellent communication, copywriting and editing skills, the ability to write tailored to different audiences and goals
    • Experience in Hubspot (desired)
    • Strong project management skills with a natural ability to problem solve; Naturally curious, investigative, and expert experimenter
    • Aptitude and desire to work in a fast-paced environment
    • Bachelor’s degree required

     

    WHAT WE OFFER

    • Opportunity to be part of an incredible, high-growth company with experienced colleagues.
    • Competitive salary package
    • Flexible time off policy
    • 401K matching

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