Job Description

Job Description

_ Digital Marketing Specialist_

BRAINBOX Intelligent Marketing (BBIM) is a full-service experiential and digital marketing solutions company based in Lexington, Kentucky with a 25-year record of connecting brands to their target audience. We are experts at adapting to new trends and technology that help our national group of clients thrive, no matter their industry. This is a fast paced, energetic work environment involving sports, family, youth, grass-root events, and other exciting product marketing solutions.

The Digital Marketing Specialist will play a contributing role within the digital and marketing teams and be responsible for conceptualizing, planning, and managing results driven multi-channel marketing programs in the areas below:

Digital Marketing

• 1-2 years of digital marketing experience (required)
• Sports Marketing & Collegiate Marketing Experience a plus
• Conceptualizing, planning, and executing multi-channel marketing display ad campaigns against target segments aligned with strategic goals.
• Understanding CRM (Customer Relationship Manager) systems/data and effectively translating this knowledge into solutions that automate processes and improve campaign results
• Creating compelling digital content (newsletters, infographics, etc.)
• Experience with Adobe Suite and Canva for graphic design
• Establishing, monitoring, and reporting SEO/SEM campaign results
• Collecting program performance metrics to develop new campaigns and evaluate existing ones
• Capturing and assessing web analytics data with Google Analytics
• Providing in-depth and insightful custom reports to communicate key metrics and findings

Email Marketing

• Building and managing overall email marketing strategy, 1+ year experience preferred
• Creating and designing various CTAs (Call to Action) and email templates in HubSpot and other similar platforms
• Creating targeted emails, target lists and automated campaigns
• Determining email marketing KPIs
• Developing customer lead generation strategy
• Developing documentation and road maps for processes
• Conducting A/B tests and promotions that succeed through email.
• Understanding and executing Digital Marketing Automation processes and their applications (Google Docs, Zapier, etc.)
• Must possess DNS and DKIM knowledge.

Social Media Marketing

• Building and managing social media marketing platforms
• Developing and reporting social media metrics
• Managing activities of Marketing interns
• Promoting products, services, and social content, that is consistent with organization's brand and social media strategies.
• Managing a social media budget that promotes social media posts and pay-per-click (PPC) advertising.

Website Management

• Ability to manage and update WordPress websites.
• Experience with automation between Gravity Forms and CRM Platforms
• Basic knowledge of website coding (HTML and CSS)
• Automation and Integration knowledge and experience

Company Description

BRAINBOX Intelligent Marketing is a full-service immersive marketing solutions company based in Lexington, Kentucky with a 25 year record of connecting brands with their target audience. We’ve become experts at adapting to new trends and technology to help our clients thrive, no matter their industry across the nation.

Company Description

BRAINBOX Intelligent Marketing is a full-service immersive marketing solutions company based in Lexington, Kentucky with a 25 year record of connecting brands with their target audience. We’ve become experts at adapting to new trends and technology to help our clients thrive, no matter their industry across the nation.