Overview:
Backflip's mission is to reinvent resale by creating the easiest way to instantly liquidate your assets, starting with personal electronics. Consumers expect a one-click e-commerce buying experience, and we believe that the same simplicity should extend to disposing of those used items. We have created a marketplace that connects sellers with local professional resellers who can purchase their used products instantly, without all of the negotiations, fraud, or complexity of selling on current marketplaces.
The Role:
We are looking for a Content Editor to own the content strategy and implementation for Backflip under the guidance of our Director of Product Marketing. You will inherit a nascent editorial style guide and evolve it into a world-class editorial brand style guide that informs our messaging across product, ads, social media, and beyond. You will understand trends in consumer technology, determine gaps in our existing content, and partner with numerous stakeholders to source and produce that content. As we expand to new devices and categories, you will also determine the needs for each new category and define the content strategy for them.
Responsibilities:
Understand industry trends to determine gaps in current content and create missing content, which includes web page copy, product copy, paid ad copy, blog posts, email/SMS copy (both transactional and marketing-related), and social media copy
Maintain, improve through testing, and enforce our editorial brand guidelines
Work with colleagues to implement an on-brand, growth-driven social media strategy
Manage the creation of on-brand video creatives (whether commercials or explainer videos) from agencies, possibly also managing brand marketing influencer campaigns and the content they generate
Help to manage affiliate network relationships that syndicate Backflip-related content and value propositions
Evaluate UX flows and provide input on how to make sure it is appealing and on-brand
Influence content improvements based on continuous feedback from customers, team members, and stakeholders
Basic Qualifications:
Bachelor’s degree in Design, Art, Journalism, Communications or applicable field
2+ years of experience as a content editor
Have a knack for clear, concise copy that embodies best practices like WIIFM (What’s In It For Me?)
Have impeccable control over English grammar, spelling and punctuation
Preferred Qualifications:
Master’s degree in in Design, Art, Journalism, Communications or applicable field
5+ years of experience as a content editor in a fast growth company or global tech company
Expertise with visual content
Project management skills, including experience juggling multiple projects at once, setting schedules, and prioritizing
What We Offer:
Being part of a rapidly growing and mission-driven company that is helping to reshape the recommerce industry
Ability to serve as a leader within the company and shape our growth strategy
Competitive salary and equity package
Open vacation policy
Medical, dental and vision coverage
401k program with company match
About Us:
We are a growing and passionate team building a marketplace that facilitates instant payments to sellers for their unused gadgets. Our leadership is ex-Uber/Google/Amazon, we are well capitalized with backing from institutional investors, and we are growing quickly. We are currently fully remote although most of our employees live in either the SF Bay Area or Austin, TX.