Job Description

At Balsam Brands, our purpose is to “create joy together”. We seek an exceptional leader to join us in bringing our purpose to life within our company, with our partners, and in our local communities; and by helping our customers create joy together with their friends and family.

As our Chief Marketing Officer, you will oversee all aspects of our brand strategy, marketing, and creative. You will have the unique opportunity to unite these global functions under one umbrella for the first time at Balsam Brands. Building on our historical strengths in channel marketing, you will be responsible for substantially increasing our focus on inspiring brand storytelling and cohesive marketing campaigns. You will build and foster relationships* with cross-functional partners such as our Merchant and Digital Experience teams to delight our customers and grow our brand awareness and revenue.

This role presents a unique career opportunity to lead the beloved, established, and profitable Balsam Hill brand through a continued evolution from leading with product-focused marketing to leading with brand marketing. 

We expect you to be both steadfast in your convictions and open and eager to learn.

Most of all, we are looking for you to flex both your left and right brain, balancing business objectives with creativity to deliver short- and long-term impact. You should be equally facile serving as our brand steward and leading with a creative mindset that inspires our team and guides our brand vision as you are managing the analytical demands of performance marketing and driving revenue.

You will report to our CEO, Mac Harman, and will serve as a member of Balsam’s Executive Team. You will lead a combined marketing and creative team comprised of over 100 individuals.

We are open to this role being remote anywhere in the U.S.; we will also actively recruit in our local office regions of Redwood City, CA and Boise, ID. By the Fall of 2022, we expect our local teams to work in a hybrid model, which will include two days in-office.

WHAT YOU’LL DO:

• Own our brand strategy, messaging, and storytelling; provide the foundation and guardrails for how we communicate with our customers
• Develop, lead, and evolve all aspects of marketing (performance, CRM & loyalty, PR & events, and growth)
• Set the bar high*: deliver results and drive business growth by crafting a compelling strategic vision, building internal capabilities, and driving execution
• Align creative and marketing: communicate a unified brand identity in all channels, platforms, and experiences 
• Continually improve and optimize the effectiveness and efficiency of marketing spend to ensure marketing activities deliver successful ROI and brand-building metrics
• Partner with other members of our leadership team to track, assess, and respond to our revenue results
• Understand and communicate the voice of our customer and the market through connection to trends, consumer behavior, and culture. Integrate customer insights into marketing strategy
• Build our global brand through increased brand awareness and growth in the size, engagement, and lifetime value of our customer base
• Lead, develop, and motivate a talented internal team of marketers and creatives; define how these global teams will work together from their now unified functional home
• Celebrate individuality*: evolve our brands to be more diverse and inclusive

YOU’LL BE SUCCESSFUL IF YOU:

• Visibly embrace our company values and purpose and inspire others to do so
• Substantially increase Balsam Hill brand awareness globally
• Profitably acquire customers and increase LTV

WHAT YOU BRING TO THE TABLE:

• 15 + years as a marketing leader; 5+ years with consumer-facing brands
• Demonstrated success growing and evolving a global brand
• Deep understanding and expertise in digital marketing; strong digital knowledge and understanding of the evolving media landscape
• Fluency with metrics-based assessment of DTC performance (CAC, LTV, AOV, customer retention, etc.)
• Creative vision; demonstrated experienced leading creative efforts
• Strong leadership skills with a development focus; passion for mentoring, developing team members, and co-crafting fulfilling career paths
• Outstanding track record in marketing strategy; experience building brands and driving engagement and loyalty in the DTC industry
• Executive presence and thought leadership beyond the Marketing discipline
• Masterful communication skills
• Visionary ability to lead Balsam into marketing opportunities through partnerships, media/content, and more
• Mindset of continuous improvement; drive to learn and evolve
• Efficient, flexible, and adaptable approach
• Experience evolving brands to be more diverse and inclusive is preferred
• Career experience with digitally native brands and brick & mortar retail marketing is preferred

• Balsam’s core values: Share Joy, Build Relationships, Celebrate Individuality, Set the Bar High, & Do the Right Thing

NOTES: This is a full-time, permanent position with benefits. Please submit a cover letter and resume.

ABOUT US: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes 
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/

We strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Competitive compensation, including a cash-based long-term incentive plan
• Comprehensive Medical, Dental, and Vision coverage, with 100% of insurance costs covered for team members, and 85% covered for dependents
• Medical, transit, dependent care FSA
• Company-paid life and AD&D insurance
• Short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Annual continuous learning benefit
• Valuable extras: identity theft protection, subsidized parking, subsidized gym membership

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Additional Information

All your information will be kept confidential according to EEO guidelines.