****SUMMARY
A growing multi-brand company is seeking a motivated and creative Marketing Coordinator to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, proficiency in graphic design, and possess excellent communication skills. You will collaborate closely with sales and other cross-functional teams to execute and optimize marketing campaigns that engage our target audience and drive business growth.
RESPONSIBILITIES
• Assist in the planning, execution, and monitoring of integrated marketing campaigns across various channels, including email, social media, paid advertising, and content marketing.
• Create and deploy marketing materials such as graphics, videos, print, and copywriting. Must be proficient in graphic design.
• Develop, design, and execute email marketing campaigns, including drafting and creating content, creating segments, and scheduling deployments.
• Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvement.
• Collect and analyze marketing campaign data to measure performance, identify trends, and provide actionable insights for continuous improvement
• Prepare regular reports summarizing key performance indicators and campaign results for presentation to the team and management
QUALIFICATIONS
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 5 to 7 years of experience in digital marketing, preferably in e-commerce and search engine optimization (SEO)
• Digital marketing agency experience preferred, but not required
• Proficiency in social media platforms, email marketing tools such as Klaviyo, and content management systems
• Proficiency in e-commerce platforms, such as, Big Commerce, Shopify, and Wordpress
• Working knowledge of HTML and CSS
• Proficiency in Adobe Creative Suite, Google Suite, Microsoft Office
• Strong written and verbal communication skills, with a keen eye for details
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Creative thinking and the ability to brainstorm innovative marketing ideas
• Self-motivated, organized, and able to manage multiple projects simultaneously
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PAY & BENEFITS
Competitive Pay & Benefits, including: