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Marketing Manager

Beard Equipment

Marketing Manager

Mobile, AL
Full Time
Paid
  • Responsibilities

    Summary/Objective

    The Marketing Manager provides management of the Company brand and facilitates in the development of the marketing strategy. Coordinating marketing campaigns with sales activities as well as planning and implementing promotional campaigns.

    Essential Functions

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Design and implement digital marketing strategy related to personalization of SEO and SEM

    Design and manage Company’s traditional marketing strategy including print, direct mail, radio, trade publications, digital and billboards

    Create and maintain website content

    Manage and process co-op budgets

    Create social media strategy and maintain content

    Create and manage tradeshow strategy

    Create and manage employee recruitment marketing strategy

    Assist in public relations and community interactions

    Contribute to Company culture building through employee communication and marketing

    Create and maintain Company used equipment listings and photos

    Assist with Company presentation templates

    Occasionally creates and types correspondence, memos, emails, records, reports, etc.

    Performs assorted clerical duties such as scanning, copying, faxing, filing, and processing miscellaneous documents

    Report and track lead generation pipeline of digital and traditional marketing activity

    Report and track return on marketing investment related to overall Company marketing strategy

    Maintain positive and professional working relationships with coworkers, management, and vendors with a constant commitment to teamwork and exemplary customer service.

    Perform all other duties as assigned by management in a professional and efficient manner.

    Follow all safety rules and regulations and adhere to all policies and procedures as specified in company manuals and the employee handbook.

    Participate in all company driven communication efforts including department meetings, electronic communications (email and text) and other related efforts.

    Proactively seek and participate in available company sponsored training to develop skills and knowledge.

    Maintain prompt and regular attendance according to department and company policies.

    Supervisory Responsibility

    This position has no supervisory responsibility.

    Work Environment

    While performing the duties of this job, the employee regularly works in an office setting.

    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hand to finger, handle or feel and reach with hands and arms. There are no lifting requirements of this position. Specific vision abilities required by this job include close, distance and color vision. While performing the duties of this job, the employee is regularly required to talk or hear at moderate noise levels.

    Position Type/Expected Hours of Work

    This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

    Travel

    Up to 25%

    Job Requirements

    Bachelor’s degree in Marketing

    Graphic design experience with ads, logo, and branding

    Media purchasing experience with radio, trade publication, digital and billboards

    Google Analytics certified

    Excellent Communication Skills – written and oral

    Detail oriented and highly organized

    Ability to prioritize and multitask

    Valid Driver’s License

    Clean Motor Vehicle Record

    Other Duties

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.