Job Title: Social Media Coordinator
Company: Bears Fit
Directly Reports to: General Manager
Department: Marketing
The Bears Fit team is looking for an innovative, motivated and detail-oriented individual to serve as a social media coordinator for the Bears Fit franchise. This individual will create and deliver digital content and oversee the posting of gym-related content on @BearsFit social media. This position will create a social content schedule and develop social fan engagement as well.
BEARS FIT COMMITMENT
Do your best always to help Bears Fit achieve its mission and promote and support our Core Values.
Bears Fit Job Descriptions and Service Standards work together to provide team members with a clear understanding of their job responsibilities and service expectations. Together they form the basis from which performance is evaluated.
POSITION OVERVIEW
The Social Media Coordinator is a member of the Bears Fit team and plays a key role in the company’s overall success.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Build and execute a strong social media content strategy and voice across all platforms (Facebook, Instagram and Twitter)
Serve as a community manager by engaging fans, followers, prospects, partners and members and assist with fan engagement by responding to customers and prospective customers in real-time on social media
Develop a monthly social media content and campaign calendar
Monitor and analyze social campaign performance and key metrics by identifying key trends and making content recommendations and sharing weekly/monthly reports
Discover new influencer talent for collaborations, new content, and campaigns
Manage influencer program from contracts, execution, and reporting
Identify opportunities, trends and features in the social media space
Explore new strategic and creative marketing channels
Deliver on defined organic growth and audience engagement goals
Be responsible for hitting specific growth targets across follower count, impressions and website traffic
Facilitate creation of user-generated content and monitor conversations happening on our various channels
Ensure proper tracking and labeling structure is in place for all content scheduling
Contribute light editorial content or copyrighting assistance as needed
Help foster a sense of community among Bears Fit consumers
This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.
WORK SCHEDULE
Your daily schedule will vary throughout the week depending on the needs of the club, the staff, and the members. Special events, promotions, and other demands will require some early mornings, late nights and weekends.
EDUCATION AND EXPERIENCE
Experience with social media management tools: Spredfast, Sprinklr, Hootsuite, Buddy Media, Social Flow
2-4-year college degree, preferably in marketing, digital media or sports management
Expertise with Adobe Illustrator, Photoshop, InDesign software
Familiarity with HTML / CSS Styling
Strong working knowledge of Microsoft Office (Outlook, Excel, PowerPoint) Mac Operating Systems, Cloud-sharing platforms (Dropbox, Google Drive, Hightail)
QUALIFICATION AND SKILLS
Ability to successfully organize, prioritize and manage multiple projects autonomously
Strong understanding of the social and digital ecosystem
Strong strategic and analytical capabilities
Experience working in the fitness/health category is a plus
Strong understanding of social media marketing strategy and the entire social marketing mix – paid, organic, owned and earned
Sharp understanding and point of view on social media trends; follows leading blogs, thought leaders and stays abreast of the latest content, product and marketing trends in social
Ability to dive deep within a singular project, yet understand its role within a larger vision and scope
Highly organized and communicative
Excellent verbal, written, and presentation skills
Ability to be comfortable and energetic in the creative process
Thrives working autonomously as well as in a team environment
Demonstrate a positive, open and cheerful attitude
Reliable, dependable, and accountable to themselves and the organization
KEY PERFORMANCE EVALUATION FACTORS:
Ability to exemplify and live the company’s core values
Ability to meet goals
Ability to fulfill essential duties
Contribution and proactive participation as part of the company’s social voice
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.