Bilingual Business Development Center (BDC) Representative - All Motor
Job Description
Bilingual Business Development Center (BDC) Representative – All Motors Used Car Dealership
Location: All Motors – 29 Newbury Street, Peabody, MA 01960
Department: Sales / Customer Relations
Reports To: Sales Manager or General Manager
Schedule: Full-Time | Weekends Required | On-Site
Position Summary
All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative.
This position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.
The ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.
Key Responsibilities
Respond promptly to all phone calls, internet leads, text messages, and social media inquiries — in both English and Spanish.
Engage customers with accurate information on vehicles, promotions, and financing options.
Provide consistent follow-up and maintain relationships with potential buyers and past customers.
Manage and update customer information accurately within the dealership CRM system.
Conduct 80–100 outbound calls or texts per day to generate interest and set appointments.
Follow up on missed appointments and unsold leads to maximize conversion rates.
Schedule qualified appointments and coordinate closely with the sales team to ensure a smooth handoff.
Maintain a 50%+ appointment show rate and 20–25% close rate on shown appointments.
Support dealership marketing efforts including community events, digital promotions, and QR code campaigns to increase foot traffic.
Collaborate with sales and management to help achieve monthly sales goals of 30–50 vehicle units.
Qualifications
1–3 years of experience in automotive BDC, customer service, or inside sales preferred.
Must be fluent in English and Spanish (spoken and written).
Excellent communication, active listening, and interpersonal skills.
Organized, dependable, and goal-oriented with a strong sense of initiative.
Comfortable using CRM software and Microsoft Office tools.
Positive, team-oriented mindset with a professional attitude.
High School Diploma or GED required; some college coursework preferred.
Compensation & Benefits
Pay Structure: Salary + Bonus (performance-based incentives for appointments shown and vehicles sold).
Schedule: Full-time, including some evenings and weekends.
Why Join All Motors
At All Motors, we’re more than a dealership — we’re a family-focused, community-driven organization that values professionalism, customer care, and personal growth.
We are seeking a bilingual (English/Spanish) professional who thrives in a fast-paced environment, enjoys helping others, and wants to build a long-term career in automotive sales and customer relations.
All qualified applicants are encouraged to apply. We are proud to be an equal opportunity employer and welcome diversity in our workplace — including candidates who are bilingual, women, and individuals from all backgrounds.
Location
All Motors Used Car Dealership
29 Newbury Street
Peabody, MA 01960
To Apply: Please submit your résumé and a brief message describing your customer service or sales experience.
Company Description
All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative.
This position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.
The ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.
All Motors is seeking a motivated bilingual (English/Spanish) professional to join our growing team as a Business Development Center (BDC) Representative.\r\nThis position plays a key role in driving dealership growth by managing inbound and outbound leads, setting quality appointments, and ensuring every customer receives a first-class experience.\r\n\r\nThe ideal candidate is professional, personable, and organized — with strong communication skills in both English and Spanish, and a genuine desire to help customers throughout their buying journey.