Marketing Manager You’re an experienced Marketing professional with a record of success in designing, building, and executing innovative strategies that produce RESULTS. But something’s missing: Doing Work That Matters Antonini & Cohen is a successful Immigration law firm based in Atlanta, GA. Our mission is simple: We create and defend the opportunity for individuals, families, and businesses to seek and achieve their American Dream. We are hiring a full-time Marketing Manager. We are looking for an “A+” player with the Marketing chops to help us to help more people, someone who is fluent in Spanish, and will work onsite in our Atlanta office. Responsibilities: What You’ll Be Doing (Besides Loving Your Job): • Marketing Strategy: Design and execute marketing strategies to reach new clients. Identify and focus on target markets to build an efficient marketing strategy. • Market Research: Conduct research on industry trends, competitor activities, and potential clients to identify growth opportunities and stay ahead in the legal market. • Analytics and Reporting: Use data analytics to measure effectiveness and meet performance KPIs. • Digital Marketing: Lead our digital marketing efforts, including website management, search engine optimization (SEO), content marketing, email campaigns, and social media presence. • Content Creation: Create compelling and informative content to reinforce the firm's expertise and thought leadership. • Branding and Positioning: Protect our brand identity across all marketing channels and communication platforms. • Back-end Marketing: Build and grow our referral network for the marketing program. Qualifications: Who You Are • Have at least 5 years of experience in a Marketing role, designing and executing Marketing strategies. • Is fluent in Spanish. • Has a Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. • Is proficient in digital marketing strategies and tools, including website management, SEO, social media, and email marketing. • Demonstrates exceptional communication skills, both written and verbal, with the ability to work effectively with internal and external stakeholders. • An analytical mindset and the ability to use data-driven insights to make informed marketing decisions. And Even Better if You… • Possess in-depth knowledge of the legal industry, including legal practice areas, ethics, and compliance considerations. • Can demonstrate creativity and innovative thinking to develop unique marketing approaches within the legal profession. • Are familiar with legal directories, rankings, and awards processes. • Have a passion for staying updated on industry trends and best practices in legal marketing. Compensation: $80,000 - $120,000 yearly
• What You’ll Be Doing (Besides Loving Your Job): • Marketing Strategy: Design and execute marketing strategies to reach new clients. Identify and focus on target markets to build an efficient marketing strategy. • Market Research: Conduct research on industry trends, competitor activities, and potential clients to identify growth opportunities and stay ahead in the legal market. • Analytics and Reporting: Use data analytics to measure effectiveness and meet performance KPIs. • Digital Marketing: Lead our digital marketing efforts, including website management, search engine optimization (SEO), content marketing, email campaigns, and social media presence. • Content Creation: Create compelling and informative content to reinforce the firm's expertise and thought leadership. • Branding and Positioning: Protect our brand identity across all marketing channels and communication platforms. • Back-end Marketing: Build and grow our referral network for the marketing program.